The World's First "Authenticity Policy?"
I asked Anne if I might share this policy with {grow} readers and she agreed. Here it is: LINK.
What stirs me is that Anne used our community’s input to take a stand and get in front of possible U.S. Federal Trade Commission guidelines on disclosure of sponsored content. In fact, she told me it is her objective to EXCEED the proposed standards.
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Comment Of The Week
From Rebel Brown
"A List" bloggers are, well, bloggers. What A-list blogger would think they need a website? Probably as many as product companies think they need a blog : )Different audiences want different information. If I’m coming to a site to buy a product – I don’t want to read a blog about the state of the market. If I'm coming to Mark’s blog ... the last thing I want is to have him sell me some product.[more]
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Welcome to {grow}
MARK W. SCHAEFER
You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.
-Mark
By Anne Giles Clelland, September 3, 2009 @ 12:21 pm
Mark, I can barely begin to tell you how honored I am by this.
With the greatest respect and thanks,
Anne
By MARK W. SCHAEFER, September 3, 2009 @ 3:40 pm
Shining a spotlight on good work is a privilege.
By Jim LeBlanc, September 3, 2009 @ 3:50 pm
This is the way to go. Good job to Anne and really I guess to all the comments that led to this. Pretty neat success story, Mark.