The World's First "Authenticity Policy?"
I asked Anne if I might share this policy with {grow} readers and she agreed. Here it is: LINK.
What stirs me is that Anne used our community’s input to take a stand and get in front of possible U.S. Federal Trade Commission guidelines on disclosure of sponsored content. In fact, she told me it is her objective to EXCEED the proposed standards.
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Comment Of The Week
From Shelly Kramer
"I tend to agree with (Pete) Cashmore. Privacy is dead. Figure it out. Do something else if you want to hide. Municipalities are using Google Earth these days to see who has pools and cross referencing that against who has paid “pool taxes” …. and this is only the beginning.Be who you say you are. Protect what you can in an intelligent way. Listen to people like @burgessct who knows a lot about protecting yourself online and writes on the subject often, and use your noggin. Oh, and don’t do (or say) anything you wouldn’t be proud to have associated with you and your brand."[more]
Welcome to {grow}
MARK W. SCHAEFER
You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.
-Mark
By Anne Giles Clelland, September 3, 2009 @ 12:21 pm
Mark, I can barely begin to tell you how honored I am by this.
With the greatest respect and thanks,
Anne
By MARK W. SCHAEFER, September 3, 2009 @ 3:40 pm
Shining a spotlight on good work is a privilege.
By Jim LeBlanc, September 3, 2009 @ 3:50 pm
This is the way to go. Good job to Anne and really I guess to all the comments that led to this. Pretty neat success story, Mark.