Comments on: Is Twitter business success “in the cards” for you?

By: DR. WHAW? – September 18, 2009 « One true sentence.

DR. WHAW? – September 18, 2009 « One true sentence. — Sun, 20 Sep 2009 04:06:17 +0000

[...] Is Twitter business success “in the cards” for you? by Jayme Soulati — This is a great case study about the use of Twitter to make sales for a [...]

By: Jayme Soulati

Jayme Soulati — Fri, 18 Sep 2009 17:40:20 +0000

Hi, Jody. Thanks for the inquiry re my Cardthartic Twitter biz success. The cool thing is the absolute lack of expectation to garner such a positive. Knowing there was nowhere to which I could direct traffic, the authenticity had to be the 140-character message.

I see so many direct sales efforts as offensive (teeth dudes, make $millions) because the sincerity is absent.

That said, this effort to integrate social media with Web marketing is a first for this company. I’m helping drive that at a snail’s pace. A greeting card company with amazing products as Cardthartic offers MUST rely on a Web marketing plan to stave off market obstacles: postage, texting, Internet, price of paper, etc.

Traditionally a slow-to-adopt, lean publisher, Cardthartic will eventually get there. The initial thrust, under my tutelage, am hopeful will be the Facebook Fan Page, Twitter and new blog.

I’d love to take this viral when the Web site goes up…you know, a virtual launch party!

More as Mark permits! Thank you, Mark, for permitting this little ditty. @Soulati

By: Jody Pirrello

Jody Pirrello — Fri, 18 Sep 2009 13:54:15 +0000

I’d love to hear more about her first authentic sale from twitter.

It’d also be great to read a follow-up after the new web site is launched and up for a while (I think it’s still the old one?). How is social integrated with the new site? What’s the feedback loop? Did it change the conversations happening on twitter?

You know, how did it {grow}? ;)