A primer on social media “listening”
I’ve spent a lot of time studying social media “listening tools” and found this site via Sidney Eve Matrix (follow!). This slide deck by Stefan Betzhold (follow!) compares both free and paid options and I found it very useful.
The idea of monitoring and measuring is crucial to social media marketing, whether for a company or your own personal brand. It is also the most dynamic and exciting area of marketing right now. If you haven’t put together a personal “listening” platform, this side deck is a good place to start! Click and enjoy!
This is also a good example of effectively using Slideshare to promote a concept and a company. Do you have slide presentations suitable to share with the world? Why not get a little extra “oomph” out of your effort by posting on Slideshare?
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uberVU - social comments — January 14, 2010 @ 3:21 pm
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Top Seven B2B Marketing Tweets Of The Week | B2Bbloggers — January 22, 2010 @ 12:52 am
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Comment Of The Week
From Shelly Kramer
"I tend to agree with (Pete) Cashmore. Privacy is dead. Figure it out. Do something else if you want to hide. Municipalities are using Google Earth these days to see who has pools and cross referencing that against who has paid “pool taxes” …. and this is only the beginning.Be who you say you are. Protect what you can in an intelligent way. Listen to people like @burgessct who knows a lot about protecting yourself online and writes on the subject often, and use your noggin. Oh, and don’t do (or say) anything you wouldn’t be proud to have associated with you and your brand."[more]
Welcome to {grow}
MARK W. SCHAEFER
You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.
-Mark
