A 3 minute lesson in traditional versus social brand marketing
I found this little animation to be entertaining and instructive and wanted to share with you. I have no connection with the producers of this video, Scholz & Friends. They just did a good job and I wanted to say so. : ) Three minutes well-spent.
Apologies for the annoying Google ads on this video. Not my idea.
Don’t you think this makes an effective point about media noise?
6 Comments
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Storytelling Social Media Marketing PR Technology & Business Curated Stories Mar. 17, 2010 — March 17, 2010 @ 4:48 pm
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Marknadsföring då och nu på 3 minuter!! | Emil Jansson — March 19, 2010 @ 8:20 am
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Comment Of The Week
From Shelly Kramer
"I tend to agree with (Pete) Cashmore. Privacy is dead. Figure it out. Do something else if you want to hide. Municipalities are using Google Earth these days to see who has pools and cross referencing that against who has paid “pool taxes” …. and this is only the beginning.Be who you say you are. Protect what you can in an intelligent way. Listen to people like @burgessct who knows a lot about protecting yourself online and writes on the subject often, and use your noggin. Oh, and don’t do (or say) anything you wouldn’t be proud to have associated with you and your brand."[more]
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-Mark
By patmcgraw, March 17, 2010 @ 8:01 am
Mark,
Great video – thanks for sharing. I agree with the importance of engaging and building relationships but I wonder about the presentation of history just a bit.
You know, I am old enough to have actually been alive during the ‘old days’ and I don’t remember them being all that simple and easy. I also remember companies having conversations with customers and engaging them in the brand.
Oh, and I remember 6 degrees of whomever without computers – and how one person’s comments would make their way around our town of 70,000 people without Twitter, email or a Wall Post.
Sometimes I think we over-romanticize the past and forget some of the challenges – and then a 20-something with no point of reference makes a video to make a point (sell his/her services) and we get a little group think going on.
By Polly, March 17, 2010 @ 8:43 am
I agree … very effective. And it’s cute. :) It sums up both my appreciation and annoyance with SM. From a buying perspective, I love how SM helps me be a more discerning consumer. But I do get overwhelmed.
By Kimmo Linkama, March 18, 2010 @ 5:47 am
Two things spring to mind. First, as Pat says above, the content is a bit oversimplified if you look at it from the perspective of someone who has been in the business for 20+ years.
Second, I do understand the piece is a teaser intended to attract the viewer on the company’s website, but now it only outlines the problem (which most of us are acutely aware already) without even hinting at the solution (which most of us are eagerly looking for). In other words, the “why should I choose you over the dozens of others” question remains unanswered.
Having said this, I agree: it’s a fun and engaging animation nicely combining entertainment with education. Full points for that.
By Mark, March 18, 2010 @ 11:33 am
@Pat — fantastic point and I agree!
@Polly — Thanks for commenting today.
@Kimmo — I really like the simple yet entertaining treatment of this. I give them a thumbs up for style points. Also, i wondered about the ROI of this little ditty. It got my attention, and hundreds of additional page views due to being on the blog, but what about the bottom line? Hey it cut through the clutter. Good.