The ultimate blogging smack-down: Schaefer versus Mitch Joel

blogging smack-down

A few weeks ago Mitch Joel, blogger and founder of Twist Image, aggressively disagreed with me on my blog post Why it’s Ridiculous to Argue About Ghost Blogging.

He was so pumped up about this topic that he challenged me to a duel. So I practiced my very best Mitch Joel “blue steel” sexy-glare (above) and accepted.

Mitch just posted our rambunctious discussion on his Six Pixels of Separation podcast. This turned out to be an absolutely fascinating debate and a lot of fun. Check it out to see what happens when we lock horns on the subject of ghost blogging and social media philosophy in general.

Mitch says ghost blogging is fundamentally wrong and that this is force-fitting old thinking into a new media. My perspective is, get over it — it’s already happening and it’s an important way to give voice to an executive’s passion and ideas.

We also delve into subjects like:  Is social media changing corporate culture or does corporate culture determine social strategy?

Come along for a wild ride by listening here.

And if you don’t follow Mitch’s excellent blog, you’re really missing out. He’s a solid business consultant and an important voice on the social web.

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