The evolution of a blogger

By Srinivas Rao, Contributing {grow} Columnist

As I’ve observed bloggers from all walks of life, writing about every subject imaginable, and as I’ve taken the journey myself, I’ve found that there is an evolution that takes place.  In each phase of the evolution we develop essential skills, but without the courage to stay the course and go through all the phases of the evolution,  we’re unlikely to unleash the creative genius within all of us.  While it’s tempting to see ourselves as marketers, what we’re really doing is creating art. Through our digital footprints we’re attempting to create our personal masterpieces and leave a mark on humanity.

The Novice

As a novice you look to experts, mentors, and those who have come before you for advice. You follow that advice, almost to the letter and it actually works.  You also bring to your work a naiveté and a much needed fresh perspective that comes with a lack of experience.

The Mechanic

As a mechanic you’ve mastered the basics. You can do things with a certain precision and you’re sold on the notion that repetition is the mother of skill. So, rinse, wash and repeat is the formula you follow. And this formula works to a certain degree, until you realize that being a mechanic isn’t particularly unique and you’re just part of the echo chamber.  The response to your work is either lukewarm or positive. It’s not long before the formula that allowed you to make the transition from novice to mechanic stops working and you’re forced to evolve into the next phase.

The Artist

As an artist you start to find a voice. You stop looking to the mentors, experts and people who came before you. You realize that to be seen as an artist you must become one of those people. You realize that following formulas and prescriptions designed to create a similar result for every person who uses them is a recipe for mediocrity. The linear process which you have followed to the letter falls apart and you finally come to terms with the fact that creativity is not a linear process.  You take bigger risks with your content and the response is polarizing. People either love you or they hate you.

The Entrepreneur

The entrepreneurial evolution takes place when you realize that simply being an artist isn’t going to pay the bills or turn your blog into a business. Everything that came before was necessary to get to this point, and now you embrace experimentation because it’s at the core of growth.  You detach from outcomes, focus on process and let the chips fall where they may. You find it inside yourself to watch everything fall apart, pick up the pieces and start all over again, now as, part novice,  part-mechanic, part-artist, all of which combined turn you into an entrepreneur.

So, now I have a question for you? Which one are you and what are you going to do to make it to the next phase in your evolution?

Srinivas Rao writes about the things you should have learned in school, but never did and his the host-co founder of BlogcastFM.  You can follow him on twitter @skooloflife


All posts

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast!

View details

Let's plot a strategy together

Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.

View details