What’s next for Klout? Turning a “blunt object” into a useful tool?

Click here if you can’t see this interview with Klout CEO Joe Fernandez.

Klout seems to be the little company that could. From a perilous journey to attract investment to its early PR controversies, it has sometimes been a hard company to love.

But with a more stable scoring process, a flurry of high-profile deals with companies like Microsoft and ESPN, and record revenues from some of America’s best-known brands, Klout seems to have turned a corner.

In this video interview, the company’s founder lets us sneak a peak at his company’s journey, the “tip of the iceberg” of data that we see, and a vision of turning a “blunt object” of the current scores into something that will ultimately become more interesting and useful to social media enthusiasts. Will Klout become the “Page Rank for people?”

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