Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities.
Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of The Marketing Companion podcast.
Read more
One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships with powerful influencers who specialize […]
Read more
More content choices have left Gen Z isolated and fractured. They long for shared experiences like their parents.
Read more
Have you ever had to send an apology by personal courier? Mark Schaefer and Jay Acunzo reveal their most embarrassing business mistakes!
Read more
A surprising debate over the relative value of the personal brand versus corporate brand
Read more
Outdated copyright laws threaten the future of creators and creativity. Innovation is iterative and we need to celebrate that.
Read more
Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?
Read more
On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.
Read more
Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!
Read more