All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Let’s not have a Quor-gasm

I don’t like Quora. As far as I can tell I stand alone in this sentiment. Every blogger this side of Silicon Valley has lined up behind Robert Scoble’s opinion that Quora […]

Is it OK to fake your tweets?

The other day a prominent Twitter celebrity was kind enough to re-tweet one of my blog posts. It was not Kim Kardashian. At least that time. Any way, because of his power […]

Five Hidden Secrets of Social Media Failure

2011 will be a year when many marketing professionals hit the social media re-set button. After climbing aboard the “engagement train” for fear of being left behind, many marketers will […]

The 10 Best Company Blogs in the World

The 10 Best Corporate Blogs in the World

Ten blog posts that made a difference

There is a 90% chance that you were not reading this blog one year ago. I’ve covered a lot of ground since then so I thought I would reflect on […]

Social scoring and the business case for blocking Twitter spammers

Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho. But there is no Twana Florance. Twana is probably some teenager […]

A Very Lite Brite Christmas

At this time of year I’m not thinking too much about marketing and business so I just thought I would tell you a Christmas Story. This is the tale of the […]

The blogger’s end of the year report card

I’m going to take a few days off over the holidays to relax, do some writing, and reflect on my blog and my business. I know that to earn your […]

The Majestic Hope of Social Media

This has been a strange year of growing pains for the social web — privacy issues, cyber-bullying, gurus galore, and technical failures seemed to dominate the headlines. But there’s something amazing […]

Case study: Social Media Makes Big Splash for Small Entrepreneur

Here is the most colorful social media success story you’ll ever read! The story starts with paint. Colorful … get it? I crack myself up. My friend Julie Boney became […]

20 of the all-time best Twitter bios

best twitter bios

Social media success story: Marketing a medical practice

Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues. To make things […]

Overcoming blogging’s fear factor

I talk to a lot of bloggers. In fact I speak to some blogger somewhere almost every day … supporting, encouraging, listening, and helping where I can. And I think I’ve […]