How do I get a job in social media marketing?
In my role as an educator and an advocate for social media marketing, this is a question I get asked at least once a week. Here are some ideas on how to […]
Bonus KNOWN content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
On Twitter, even casual interactions can deliver business benefits
This week, I’m featuring personal case studies to demonstrate how the social web can provide tremendous business benefits … often when you least expect it! Today’s example started when I tweeted “Go Steelers!” … […]
The next social media imperative: Defining YOU
Was I clever enough? Was I charming? Did I make at least one good pun? Was I disconcerting? Disarming? Was I wise? Was I wan? Was I fun? From […]
A formula for social media business success
Starbucks. Dell. Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not only that, but I was […]
Lessons from a marketing strategy gone wrong (mine!)
The theme for the blog this week is “strategy” and the first thing I needed to do is turn the microscope on myself. It’s ugly. I have not been following […]
The writing’s on the wall: An interview with Sharpie’s Twitter Queen
When I first learned that Sharpie pens had its own Twitter-er, I couldn’t believe it. How in the world could you spend your day writing 140-character statements about INK PENS? […]
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