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Youâre in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad youâre here. -Mark Schaefer
Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of
If I leave a conference with a few “kernels of truth” I can gnaw on and think about, I consider the time well-spent. Here are
 The social web may be the most revolutionary marketing tool since the advent of radio. I donât have to tell you why at this point.Â
I’ve had the great privilege of teaching a college-sponsored class on social media marketing and as usual, Iâm learning more from the class than what
The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I
In my position as a teacher and a consultant, this is one of the most common questions I hear. So letâs get it out on
Welcome to the worldâs first hyper-interactive, cross-country, super-charged blog. My subject today will serve as a case study to be discussed during a Twitter chat
My son is a professional musician and has wanted to be a performer since he was a little boy. Once I determined that this was
In response to my post on the social media country club (perhaps âfortressâ would have been more apt?) many people agreed with the observations I
At one point in my career, I had one of the largest (if not THE largest!) sales positions in the world. I had just one
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