Social media engagement is a lousy metric
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
Archive for the ‘Community-building’ Category
Achieving escape velocity: The content discovery challenge
Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?
19-Year-Old Shows Anybody Can Become Known With Commitment
In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web
Three proven tips on finding niche markets hungry for your work
Finding niche markets hungry for your work can involve safari-like sleuthing or practical research, as these tips suggest
Does corporate storytelling work? Some mega-brands say no.
For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.
A Simple Rule for How Brands Should Work with Influencers: Attention Retention
Jay Acunzo shares how brands should approach working with influencers and why they should focus on attention retention, not audience size or CPMs.
How to build a truly actionable social media audience
Many people mistakenly believe that a large social media audience is the key to success, but there’s no shortcut to building an emotional connection
Stop creating Random Acts of Content
It’s easy to create a “snap” or go on Facebook Live and chat, but are you adding business value or littering the web with random acts of content?
The language of business: What you’re selling may be not be what they’re buying
Too many are getting caught in the social media marketing bubble and losing touch with the real language of business. What’s an inbound anyway?
The Marketing Companion Podcast
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