Archive for the ‘Community-building’ Category

Snapchat needs to pay attention to the cool kids, and so do you

Ignoring the cool kids seems to be a trend that is undermining business success. Marketing truth is not in the dashboards. It’s with your best customers.

Use This Surefire Guide To Boost Your Social Media Followers

Use these four surefire tactics for growing your social media followers, without spending one dime on advertising or buying followers.

Five stellar community engagement platforms that rock, and one to avoid!

Here is a clever strategy to combine five commonly-used community engagement platforms to increase connection with your customers — and one to avoid!

Four ways I fight for freedom and digital citizenship in the era of fake news

Freedom is a core, human value. As stewards of responsible, digital citizenship, here are four ideas to begin the process of viewing freedom differently.

Social media engagement is a lousy metric

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

Achieving escape velocity: The content discovery challenge

Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?

19-Year-Old Shows Anybody Can Become Known With Commitment

In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web

Three proven tips on finding niche markets hungry for your work

Finding niche markets hungry for your work can involve safari-like sleuthing or practical research, as these tips suggest

Does corporate storytelling work? Some mega-brands say no.

For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.