Archive for the ‘Community-building’ Category

Before you spend money on content promotion, read this

Content promotion is essential in a crowded and competitive marketplace but you’ll be wasting your budget unless you check this box first.

Brilliant marketing, or the beginning of Big Brother?

Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.

Influencer marketing for small businesses and startups

Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.

Updating the argument against gated content

Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.

The Second Biggest Lie on the Internet

It’s said that the biggest lie on the internet is a consumer saying, “I have read and agree to the terms and conditions.” In that case, the second biggest lie on the internet is a brand saying, “We value your feedback.” They don’t.

Five steps toward using Hero Content to create an epic brand journey

Fabio Tambosi of Nike shares his experience in using hero content to create an epic consumer brand journey while working as a brand manager for Nike during the World Cup.

How to protect your products in a world of unceasing internet knock-offs

We may spend our entire lives building a brand only to see it ruined by internet knock-offs and cyber thieves? What is a company to do in that situation?

No social media, no email, no website. And she’s a business success.

Does every business need content, a website and Facebook presence? Sometimes there are bigger goals in life that be realized, even with no social media.

Participation Marketing: Connecting Internal and External Audiences

Michael Brito shares ways businesses can employ participation marketing within their company or organization, connecting their audiences to one another.