Archive for the ‘Community-building’ Category

How industries are being disrupted through stories

This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you?

Marketers must stop doing what people hate.

If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach to marketing. And the first […]

Getting creative to reach the unreachable customer

Even our biggest fans may be out of touch with our current news. How do we reach the unreachable customer?

The future of marketing is here. It may not include you.

The future of marketing is here. A rebellion is brewing. Will you lead it or be a bystander? It’s time to awaken.

Sorting out the difference: Personalized versus personal

Many companies want to humanize their customer approach but first sort out personalized versus personal.

A new day for online marketing: Beginning your own rebellion

Sally Miller shares how Mark Schaefer’s book “Marketing Rebellion” inspired her to a new approach in her online marketing.

AI for storytellers and creators: The good, the bad, and the ugly

The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers

How to monetize a Facebook Group

In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!

What is the true business value of social media engagement?

Social media engagement is a popular metric because it so easy to measure. This in-depth analysis provides a view of the true value of social media engagement to an organization.