Archive for the ‘Influence and Power’ Category

What’s the difference between influencer marketing and word of mouth marketing?

The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.

How to hire an influencer for your business

Many businesses want to know how to hire an influencer. It’s not a simple marketing transaction. In fact, the answer will surprise you!

Influencer marketing for small businesses and startups

Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.

Should one country govern the internet?

A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.

The stark reality behind the influencer lists

The social media world obsesses over influencer lists that try to bestow power on a chosen few. Here’s why most of them very flawed and unfair.

As it sails into the sunset, thoughts on why Klout mattered

Klout is being discontinued after a nearly 10-year run. Although it was widely criticized, this article explains what the company accomplished and why Klout mattered.

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

When will people fight back against big tech?

The techlash: Are people ready to fight back against Big Tech?

Social media is getting dangerous, manipulating and monopolistc. The techlash: Are people ready to fight back against Big Tech?

Social Proof and the Business Case for Buying Fake Followers

With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.