Should one country govern the internet?
A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.
Archive for the ‘Influence and Power’ Category
The stark reality behind the influencer lists
The social media world obsesses over influencer lists that try to bestow power on a chosen few. Here’s why most of them very flawed and unfair.
As it sails into the sunset, thoughts on why Klout mattered
Klout is being discontinued after a nearly 10-year run. Although it was widely criticized, this article explains what the company accomplished and why Klout mattered.
10 Ideas driving the future of social media marketing
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
The techlash: Are people ready to fight back against Big Tech?
Social media is getting dangerous, manipulating and monopolistc. The techlash: Are people ready to fight back against Big Tech?
Social Proof and the Business Case for Buying Fake Followers
With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
Five marketing leadership lessons from the Internet’s biggest scandal
This video blew up and created the Internet’s biggest scandal in years. What marketing leadership lessons can be distilled rom the underlying issues presented in this case?
The key decision in influencer outreach and why everyone is missing it
Influencer outreach is a mix of art and science, but if you miss out on this one consideration, you may imperil your company and your brand.
The ethics of broadcasting on Facebook Live
I was startled to learn that a private group meeting had been broadcast on Facebook Live. Is this simply an “expectation” for the future?
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