An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
Archive for the ‘Influence and Power’ Category
Critical marketing considerations: Social media and mental health
Social media and mental health is a white-hot topic. Responsible companies need to consider the impact of social media marketing on their customer communities.
Disrupting influencer marketing: Why influencers should NOT be brand ambassadors
An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.
The Uprising brought together 30 marketing thought leaders. Here’s what happened next.
The Uprising brought together 30 marketing thought leaders. And this is what happened next.
To fight the online eCommerce onslaught, add emotion
Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!
Why influencer marketing will persist no matter what comes next
Influencer marketing is under attack but it will persist because it’s about to move in an interesting new direction.
Perhaps your company’s branding strategy is YOU.
The most powerful branding strategy might be found in your own experiences and stories.
Twitter is not reality: The fatal flaw of influencer lists
Influencer lists are most often based on a Twitter feed, which is not very representative of anything.
Can you measure how company culture impacts your success?
Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.