Schaefer Marketing Solutions: We Help Businesses {grow}

24: The Railroad…Where Innovation Produces Profit

Sometimes the best way to get ahead in business is to think small. Compared to the multi-billion-dollar titans in their industry, Rio Grande Pacific is more nimble, reactive, and able to communicate more closely with the niche market they serve. On this episode, Rio Grande Pacific CIO Jason Brown shares how his IT department mixes traditional IT, marketing and customer service to drive innovation. Because IT can become a profit center for any business… if you have the right mindset.

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