Mark Schaefer was featured in a Fast Company article titled How to Clean up Your Personal Brand.
A sample from the article:
First, get a vision for what you need to define, what you do want reflected in the world, says Mark Schaefer, executive director of Schaefer Marketing Solutions, a Louisville, Tennessee-based marketing consultancy and author of Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. Schaefer says there’s a difference between being “internet famous” and curating a specific personal brand that will help you become known in your industry.
“If there’s a lot of competition, I don’t think that should necessarily scare you off, but you need to find a voice, an angle, an approach that’s different from others. It’s a very busy world. It’s a very noisy and competitive world, but there are lots of strategies to help you stand out,” Schaefer says.