Case study: IKEA launches social offer to drive sales
Offering customer “win-wins” is an important aspect of social media promotions, as this case study illustrates.
Offering customer “win-wins” is an important aspect of social media promotions, as this case study illustrates.
Have you looked at your sales funnel lately, Here’s a how-to do an analysis for your business.
With the swarms of data coming at you, how do you choose what to read?
Traditionally marketers have used demographic and pyschographic data. Digital marketing today calls for adding socialgraphic data to the mix.
By Neicole Crepeau, Contibuting {grow} Columunist Yes, you heard me right. For all the complaining that our children are too plugged in and too obsessed with online games, I […]
Marketers and bloggers have taken the easiest approach to using new technology, resulting in abuse and a backlash. It’s time to get serious about marketing again.
Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.
By Neicole Crepeau, Contributing {grow} Columnist Love it or hate it, the topic of “who is an influencer” is hot, right now. There are plenty of tools like Klout and […]
Imagine you have composed a beautiful song. This song is a culmination of years of music lessons, performing, and experimentation. You love your song. You’re proud of your song. Then […]
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