14 great quotes about building an actionable audience
Mark Schaefer
One of the highlights from the new The Content Code book is the concept of building an actionable audience or the “Alpha Audience” — the elite group of people who express their advocacy and influence others by sharing your content.
This is an area ripe for exploration. I contend that many businesses may not know who these special people are. While they make up less than 2 percent of your online audience, finding them, nurturing them, and rewarding them are absolutely crucial to a winning marketing strategy in an information dense world.
Luckily, there are lots of amazing people out there to help us. In this slide presentation, I included 14 of my favorite audience-building quotes from the book from people like Guy Kawasaki, Chris Brogan, and Anne Handley.
