Archive for the ‘customer acquisition’ Category

To compete in a world where the customer is the marketer, focus on being the most human company in your niche. This case study shows you how.

As a professional writer, algorithms have hurt the author’s career while relationships have saved it.

The future of marketing is here. A rebellion is brewing. Will you lead it or be a bystander? It’s time to awaken.

Many companies want to humanize their customer approach but first sort out personalized versus personal.

The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers

In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!

We create content, but content also creates us. Building an audience takes authenticity, but it can also take it away.

Freelancer professions need to be particularly sensitive to these four tech trends, according to Mars Dorian.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

The Marketing Companion Podcast

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