Why “conversations” are the low-hanging fruit of any customer journey
Marketing innovaton and insight might be accessible to all businesses trying to understand the customer journey.
Archive for the ‘customer acquisition’ Category
For business to win in the coronavirus crisis, head to the bottom of the pyramid
The psychology of marketing has been upended by the coronavirus crisis. Here’s what you need to do to adjust right now.
The core idea for your business strategy now, in this time of crisis.
How do you navigate business strategy now amid a world economic crisis? Straight talk from Mark Schaefer.
Why context marketing will rule the next decade
Context marketing means serving people in a moment and it is business trend to watch.
Why “resonance” is the future of SEO
The future of SEO still relies on content, but maybe not in the way you’re approaching it now.
The small business marketing formula to dominate your niche
Small business marketing is poised to win against bigger companies and brands if they connect with the current consumer culture.
The cookies must die.
Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.
What online marketers can learn from creating empathy in the sales process
Personal selling is hard. Selling while creating empathy is easier.
What is the current state of content distribution? The answer is “who”
Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
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