Sometimes we overthink marketing. It doesn’t have to be hard.
It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!
Archive for the ‘customer acquisition’ Category
Why does marketing exist?
Is marketing about memories and stories or something more?
Looking beyond experience to measure customer outcomes
Sure, experiences are important but customer outcomes matter more.
The myth of 1000 true fans
Monetizing 1000 true fans sounds so easy, but it isn’t.
The revolutionary role of customer community in your marketing strategy
Customer community is more than a mailing list. It might be the future of your company.
Re-thinking the B2B customer experience
Mike Moran shares how websites can enhance the B2B customer experience to increase the traffic and site leads by doing two things.
How does your real-time customer engagement stack up?
Focusing on real-time customer engagement is one of the most authentic ways to help customers feel like they’re part of a larger community.
Why “conversations” are the low-hanging fruit of any customer journey
Marketing innovaton and insight might be accessible to all businesses trying to understand the customer journey.
For business to win in the coronavirus crisis, head to the bottom of the pyramid
The psychology of marketing has been upended by the coronavirus crisis. Here’s what you need to do to adjust right now.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.