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The Twitter Book that changed everything

twitter book

I have been working in business for 30 years and I’ve had a lot of great accomplishments but when I reach the twilight of my career, what people may remember me for is a little Twitter book I wrote in 2011.

It’s a strange thing, and something you could never predict, but what started out as a hand-out for my college class morphed into the best-selling book on Twitter in the world, The Tao of Twitter.

Not a day goes by that I don’t get a message from somebody thanking me for writing the book, some even telling me that the book has changed their lives.

That’s why when it was time to create a new and expanded edition I felt a weighty responsibility to not screw it up! I’m proud to announce that the all-new edition is now available on Amazon.

And I promise … I didn’t screw it up.

What does Twitter mean today?

So much has changed in the Twitterverse since I wrote the first edition. In fact, I really had to consider whether Twitter is still the hub of human connection it was when I fell in love with it many years ago. Does Twitter still have a heart or is it just another broadcast channel?

Specifically, there have been four powerful new developments driving Twitter:

A new Tao rises

After much consideration of these forces, I decided that heart — The Tao — of the platform is still pulsing but that the new edition also needed more muscle to reflect the growing importance of Twitter as an advertising medium and corporate communication channel.

The result is not an update. The new edition is nearly a complete re-write of the first book. While I retained the core path of the book that so many people loved, I also made some big changes:

The book is available in both paper and electronic versions through most online retailers. It would mean a lot to me if you would support my work and pick up a copy today.

 

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