How does Clubhouse and social audio fit into the marketing mix?
Social audio platforms like Clubhouse are taking off fast. There are challenges and opportunities for marketers.
Archive for the ‘Twitter’ Category
10 Digital marketing statistics that made me say WOW
Very exciting digital marketing statistics that will make you leap for joy.
Big, huge, massive, surprising social media trends
New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.
Everything is out of date because the world is new
The world is new, life is hard, and we screwed up our show.
Monetizing through Twitter, Spotify and Instagram
Monetizing through Twitter, Spotify and Instagram is covered in this new Marketing Companion episode.
Why branding is rooted in evolution. We brand to survive.
Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.
Marketing bots. We still have a LONG way to go.
A tiny case study. Marketing bots gone astray.
Twitter is not reality: The fatal flaw of influencer lists
Influencer lists are most often based on a Twitter feed, which is not very representative of anything.
Why breaking up Big Tech won’t work
The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.
The Marketing Companion Podcast
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