Why Threads won’t work without Gen Z
Threads is supposed to be the Twitter killer but Mark Schaefer argues that it’s on a perilous path that won’t work without a boost from the kids!
Archive for the ‘Twitter’ Category
This is the Most Amazing Marketing Book. And I can prove it.
When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!
What is the ROI of a blue check mark?
Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark
Does social media marketing still matter? Not like you think.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
In remembrance of Twitter. Let’s never forget
Do you remember when Twitter was joyful? A remembrance.
Why Twitter is stuck (and will remain that way)
Twitter is stuck and there is only one way to save it.
The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
What is the best social media channel for my business?
It’s a struggle to determine the best social media channel. But maybe that’s not the issue.
10 Ideas about the Future of Content Marketing
Web3, metaverse, content shock and the future of content marketing.
The Marketing Companion Podcast
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