Twitter is not reality: The fatal flaw of influencer lists
Influencer lists are most often based on a Twitter feed, which is not very representative of anything.
Archive for the ‘Twitter’ Category
Why breaking up Big Tech won’t work
The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.
Advertisers are getting squeezed every way. What is the answer?
Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?
The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
How to defend your online reputation in the outrage era
This post teaches you how to tweet responsibly so trolls can’t ruin your online reputation and jeopardize your professional career.
The fast pace of marketing will get faster
On this retro look at marketing over the past five years — Google Glass, Klout, Twitter and others — the Marketing Companion episode shows the pace of marketing is fast and getting faster!
Digital advertising: The next big business opportunity is in sight.
Digital advertising is ready for a shake-out. Budgets are high and ad inventory is down. Where is this new wave of money going to be spent?
Social Proof and the Business Case for Buying Fake Followers
With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
10 Profound digital marketing trends you need to know about now
The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.