Does social media marketing still matter? Not like you think.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
Do you remember when Twitter was joyful? A remembrance.
Twitter is stuck and there is only one way to save it.
The road to measurement and influencers has been rocky. It’s time to do better.
It’s a struggle to determine the best social media channel. But maybe that’s not the issue.
Web3, metaverse, content shock and the future of content marketing.
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
Video resumes might seem like a good idea except when you think through the implications for inequality.
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
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