Does social media marketing still matter? Not like you think.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
Archive for the ‘Twitter’ Category
In remembrance of Twitter. Let’s never forget
Do you remember when Twitter was joyful? A remembrance.
Why Twitter is stuck (and will remain that way)
Twitter is stuck and there is only one way to save it.
The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
What is the best social media channel for my business?
It’s a struggle to determine the best social media channel. But maybe that’s not the issue.
10 Ideas about the Future of Content Marketing
Web3, metaverse, content shock and the future of content marketing.
The Tech Giant War is here, and there are opportunities for marketers
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
Does TikTok’s new service promote inequality?
Video resumes might seem like a good idea except when you think through the implications for inequality.
Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
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