How to defend your online reputation in the outrage era
This post teaches you how to tweet responsibly so trolls can’t ruin your online reputation and jeopardize your professional career.
Archive for the ‘Twitter best practices’ Category
Marketing strategy for the modern world: Social Media Explained
In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.
Why you should worry about Europe’s new hate speech laws
Don’t become complacent about public posts. Europe’s new hate speech laws could affect journalists, businesses, and social media users.
Social Proof and the Business Case for Buying Fake Followers
With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
A significant content insight if you’re marketing personal services
Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
20 Ideas to super-charge your social media network
Behind every social media success there is a content strategy and a network strategy. Here are 20 ideas to build your social media network.
A complete strategy for effective scheduled tweets
Automation and scheduled tweets can save marketers time, money and sanity. But without careful planning and follow-up, are they considered spam?
3 Social media lessons I learned from my painful hospital stay
Mars Dorian reveals social media lessons he learned from his hospital stay. They will give you a new perspective on your approach.
One easy tip to increase content sharing immediately
This overlooked aspect of content sharing is jeopardizing your chances to get your content viewed and shared. A tip to increase content sharing.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.
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