Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Archive for the ‘Twitter best practices’ Category
Monetizing through Twitter, Spotify and Instagram
Monetizing through Twitter, Spotify and Instagram is covered in this new Marketing Companion episode.
Marketing bots. We still have a LONG way to go.
A tiny case study. Marketing bots gone astray.
Twitter is not reality: The fatal flaw of influencer lists
Influencer lists are most often based on a Twitter feed, which is not very representative of anything.
The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
How to defend your online reputation in the outrage era
This post teaches you how to tweet responsibly so trolls can’t ruin your online reputation and jeopardize your professional career.
Marketing strategy for the modern world: Social Media Explained
In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.
Why you should worry about Europe’s new hate speech laws
Don’t become complacent about public posts. Europe’s new hate speech laws could affect journalists, businesses, and social media users.
Social Proof and the Business Case for Buying Fake Followers
With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.