Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Monetizing through Twitter, Spotify and Instagram is covered in this new Marketing Companion episode.
A tiny case study. Marketing bots gone astray.
Influencer lists are most often based on a Twitter feed, which is not very representative of anything.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
This post teaches you how to tweet responsibly so trolls can’t ruin your online reputation and jeopardize your professional career.
In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.
Don’t become complacent about public posts. Europe’s new hate speech laws could affect journalists, businesses, and social media users.
With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
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