Four reasons why traditional book publishing is dying (and what’s next)

In the latest Marketing Companion, we take a “behind the scenes” examination of The Content Code, a new book that charts a course for winning in a world of overwhelming information density. But along the way, Tom Webster and I also discuss …

• A few takeaways from SXSW 2015
• The virtures of a sub-premium dating service
• Why the four benefits of traditional publishing are obsolete, and what I did about it.
• The reason why this is the hardest time to be in marketing — ever.
• The Alpha Audience — Why this is the bedrock of your business.
• Why you should be writing for the smallest possible audience.
• Why it’s time to re-evaluate the sacred cow of SEO.
• Why the success of digital marketing might rely on gray social media.

Wow. That sounds like one great podcast, doesn’t it? Well let’s stop this dilly-dallying and get right to it!

If you can’t access the podcast above, click on this link to listen to Episode 45

• Click here to download the latest episode or subscribe in iTunes
• Complete Marketing Companion Episode Guide
• Click here for the show’s RSS feed – for Android listeners.
• Find the podcast on Stitcher

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