Archive for the ‘Writing best practices’ Category

Finding Your Edge in a World of Automated Content

Automated content isn’t a threat. It’s an opportunity. Great marketing isn’t about conformity, it’s about non-conformity. When everyone is boring, this is your chance to lead in a bold new way.

How AI is creating a pandemic of dull (and what to do about it!)

Endless, repetitive AI content is creating a pandemic of dull. Our only hope is the genuine hope and emotional meaning that comes from the human spirit.

The story behind the world’s first AI activated book

When you write a book called “Audacious,” it better be audacious! This is the story of the world’s first AI activated book.

You don’t need to have the right answers if you have the right questions.

Mark Schaefer describes why an effective leader today needs the right questions more than the right answers

The most popular blog posts of 2024

The most popular blog posts of 2024 covered deep issues on the social media landscape, Ai integration, the changing nature of branding, and much more.

The Real Reason Marketing Content is Getting Worse

A music critic explained why music today is awful but it sounded a lot like a marketing lesson. This may be why marketing content is getting worse.

Re-Energize Your Blog: 10 Tips You Didn’t See Coming

A member of my RISE marketing community felt a bit stuck after blogging for a year. It occurred to me that I had not written about basic writing tips for […]

The biggest mistake content creators make today

This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.