Do it like Netflix: how to create content in the streaming era
In this post, you’ll learn lessons from Netflix that you can apply for your own content strategy in the streaming era.
Archive for the ‘Writing best practices’ Category
The blogger’s end game: Setting my sights on Keith Richards
We have never had a generation of old blogger’s before. But it’s happening now and the author is leading the way. What is the blogger’s end game.
The end of boring content: A call to belong
There is no more room in the world for boring content. Stop trying to fit in. Instead you need to belong. This is an urgent imperative for the marketing world today.
How to keep your cutting edge as a creative talent
The world is ultra-competitive, even when creative talent is in demand. Mars Dorian provides some ideas on how he keeps his edge.
Why the future of content marketing is revealed in Game of Thrones
In an overwhelmingly crowded media world, Game of Thrones dominated by being relevant and superior. This post examines why it is important to apply the same principle to your own content.
Marketing strategy for the modern world: Social Media Explained
In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.
Negotiating the new relationship between content and platform
The rules of breaking out on the internet have changed so much. It’s time to re-negotiate the relationship between content and platform.
Five golden lessons from writing 2,000 blog posts (and counting)
I’ve learned some lessons from writing more than 2,000 blog posts. Here are a few surprises that may resonate with content creators.
Start a personal content journey with your truest sentence
Everyone faces writer’s block at some point. One way to overcome this is to focus on your truest sentence, what is real for you that day.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.
Let's plot a strategy together
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