How I learned how to expose my heart in my blogging
My writing was stale and salesy and then Mark Schaefer taught me how to lead with my heart and everything changed.
Archive for the ‘Writing best practices’ Category
What content creators need to know NOW about the controversial EU copyright law
The new EU copyright law is going to extend to content creators everywhere in the world. Here is what you need to know.
The insider view of book marketing in a world where the customer is in control
Selling business books is extremely difficult. The author shares his book marketing insider tips that helped “Marketing Rebellion rise to the top of the charts.
12 Incredibly easy ways to create content with emotional impact
In a world with declingin loyalty, we need to find some strategies to create content with emotional impact
AI for storytellers and creators: The good, the bad, and the ugly
The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
The ultimate copywriting challenge
Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.
The best blog posts of 2018
By Mark Schaefer Hard to believe but I am nearing the end of my tenth year of blogging and one of my traditions is to summarize my most popular posts […]
You’re not wasting your time by dreaming: Four lessons in staying creative
Creativity is something that probably won’t be outsourced any time soon. Here are four big ideas for staying creative in the digital age.
Do it like Netflix: how to create content in the streaming era
In this post, you’ll learn lessons from Netflix that you can apply for your own content strategy in the streaming era.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
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