A frank assessment of the current state of blogging
After more than a decade in the business, Mark Schaefer comments on the current state of blogging.
Archive for the ‘Content Shock’ Category
An updated formula for creating content that stands out
Content that stands out needs to be relevant, interesting, timely, entertaining — and something more!
Why context marketing will rule the next decade
Context marketing means serving people in a moment and it is business trend to watch.
Winning the War for Attention: A talk from #SMMW20
Winning the war for attention is every marketer’s job, and the subject of Mark Schaefer’s speech at #SMMW20
Why “resonance” is the future of SEO
The future of SEO still relies on content, but maybe not in the way you’re approaching it now.
The one (and only) key factor in monetizing a personal brand
Monetizing a personal brand is one of the most misunderstood strategies on the social web. This article brings truth and clarity to the subject.
What is the current state of content distribution? The answer is “who”
Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
Should you take a stand or be liked? You decide.
It’s important to take a stand with your content, but what happens when you drive people away?
A content arms race started on February 01, 2013. A case study.
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
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