A profound discussion on the AI threat to creativity
Mark Schaefer and Jay Acunzo disagree on the AI threat to creativity. Will new AI applications simply boost our creative output or erode our audiences and ability to monetize?
Archive for the ‘Content Shock’ Category
How to deal with the existential crisis presented by AI
Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.
The 10 most impactful blog posts of the year
These impactful blog posts made their mark in 2022. A re-cap of powerful ideas.
Content Marketing is no longer about the content
Content marketing is no longer about the content. The creator may matter more.
Five strategies to win the content marketing arms race
The content marketing arms race might be your most important strategic consideration. It’s time to revisit Content Shock.
7 Reasons why this is the most challenging time to be in marketing
Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.
Pivoting my content strategy in an age of disruption
Pivoting my content strategy was not an easy decision, but it’s time for a change.
The inevitable pattern occurring on every social media platform
Watch each social media platform closely and you’ll see a predictable pattern emerge.
How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
The Marketing Companion Podcast
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