Archive for the ‘Content Shock’ Category

Watch each social media platform closely and you’ll see a predictable pattern emerge.

Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.

My friend is sick of content marketing. Can you still have a meaningful career in this field?

These six questions help lead you to a new marketing strategy.

Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.

After more than a decade in the business, Mark Schaefer comments on the current state of blogging.

Content that stands out needs to be relevant, interesting, timely, entertaining — and something more!

Context marketing means serving people in a moment and it is business trend to watch.

Winning the war for attention is every marketer’s job, and the subject of Mark Schaefer’s speech at #SMMW20

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