A content arms race started on February 01, 2013. A case study.
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
Archive for the ‘Content Shock’ Category
How to remain memorable in a content overkilled world
Here are three great tips to remain memorable with clients and contacts in a world overwhelmed by content shock.
The future of branding your product is personal branding
The future of branding isn’t in ads or press releases, It is in creating an accumulation of human impressions that leads to awareness and trust.
AI for storytellers and creators: The good, the bad, and the ugly
The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
What happens when content becomes a commodity?
A business announcement reminds us that content has become a commodity and content shock is the strategy.
Reflections on content quality and my role as a human antenna
It’s true. I was a human antenna. And so my love-hate relationship with TV began, and a parable for successful content marketing in the crowded wold of today.
The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
How to use Content Shock to win in business
The exploding amount of content competition doesn’t have to be intimidating. You just need to know how to use content shock for your business advantage.
How to Avoid Content Shock With Your Personal Video Content
All the world seems to be heading toward video. Here are some tips to help your personal video content stand out in this era of content shock.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.