Winning the War for Attention: A talk from #SMMW20
Winning the war for attention is every marketer’s job, and the subject of Mark Schaefer’s speech at #SMMW20
Archive for the ‘Content Ignition Strategy’ Category
Is your content marketing strategy vulnerable to summary bots?
Summary bots are already running on reddit, shortening linked content to a few sentences. How must your content strategy change to respond to robots?
Why “resonance” is the future of SEO
The future of SEO still relies on content, but maybe not in the way you’re approaching it now.
Is there still a place for blogging?
In a world saturated with information, is there still a place for blogging?
The happy marketing story of the big fat pig
A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.
The one (and only) key factor in monetizing a personal brand
Monetizing a personal brand is one of the most misunderstood strategies on the social web. This article brings truth and clarity to the subject.
What is the current state of content distribution? The answer is “who”
Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
Why you need to climb aboard Medium, the magical home of the written word
Medium is a magical place to discover new content and publish it, too. But the platform is still overlooked by many creators.
Two powerful ideas to help you become the signal instead of the noise
Two powerful ideas from a copywriter and a preacher can help ignite your content above the noise!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
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