Stop blaming short attention spans!
Attention spans are short. Guess again.
Archive for the ‘Content Ignition Strategy’ Category
Why social sharing is the world’s most awesome content marketing metric
Social Sharing is the killer metric for content marketing efforts.
A practical strategy to overcome audience intimidation
Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!
How to monetize your content
There are two basic ways to monetize your content. But only one method works!
A lesson in the power of artisanal marketing
I learned a powerful lesson in artisanal marketing from a thank you note.
How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
How to recover your Facebook Notes after Zuckerberg’s flip-flop
Facebook Notes is the remnant of a failed strategy. Its end completes a strategy flop.
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