Archive for the ‘Content Ignition Strategy’ Category

Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.

Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.

The most human commercial ever? Lessons for the new marketing era.

Facebook Notes is the remnant of a failed strategy. Its end completes a strategy flop.

Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.

A disruptive marketing leader thinks the future of marketing looks a lot like Netflix.

After more than a decade in the business, Mark Schaefer comments on the current state of blogging.

Content that stands out needs to be relevant, interesting, timely, entertaining — and something more!

Winning the war for attention is every marketer’s job, and the subject of Mark Schaefer’s speech at #SMMW20

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