How writing a book becomes part of a marketing strategy

Books are hot again. Independent bookstores are growing despite a decade of pummeling from Amazon. Millennials are the leading generation of readers. And a cottage industry is emerging helping executives plan, write and publish their own books.

A book can be a great way to build a personal brand and provide a halo of authority to your company.

My podcast partner Tom Webster and I have both written books and we’ve had very different experiences.

In the new episode of The Marketing Companion we explore those literary travels and examine the idea of a book as a marketing opportunity.

Why do it?

Is one book enough?

How do you measure results? How do you know your book has “worked?”

Should everybody write a book (seems like they are!)? Is this essential to build credibility today or can it actually hurt you?

Click on this link to listen to Episode 119

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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

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