A rant: Marketing means rolling up your sleeves and doing something
A rant … Marketing needs to be more than tricking a person to click on a link.
Posts Tagged ‘podcasts’
The content marketing argument for selling nothing
When do you pull the trigger and “sell” through your content? Or, is there a strategy to selling nothing?
Why “CottageCore” is the next big lifestyle and marketing trend
CottageCore will be the next big lifestyle trend and Mark Schaefer and Brooke Sellas are out to prove it.
Why Facebook thinks hate is good for business
Why has Facebook ignored evidence that its product is fanning hate and divisiveness?
A very personal view of the pandemic
This Marketing Companion episode provides a personal view of the pandemic as Mark and Brooke discuss the impact on their lives and businesses.
Assessing a decade of social media marketing with Jay Baer
A few weeks ago, my friend Jay Baer and I started reminiscing about the last ten years. Can you believe we’re at the end of a decade? In many ways, […]
Why your social media success depends on parasocial relationships
We have known about parasocial relationships since the 1950s but the concept has new meaning in the realm of podcasting.
CEOs band together to build tech we trust. But will it work?
On the latest episode of The Marketing Companion Brooke Sellas and I talk about a group of CEOs who have banded together and pledge to build trust into their tech […]
Video everywhere: Exploring marketing ubiquity
Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
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