podcasts Archives | Schaefer Marketing Solutions: We Help Businesses {grow}

What are the most in-demand marketing skills right now?

On the latest episode of The Marketing Companion, Mark and Tom discuss some surprising research on in-demand marketing skills and more.

Marketing and the unintended consequences of tech

One of the problems most companies face is the unintended consequences of technology and its especially acute today

How to be the world’s greatest podcast sponsor

Being a podcast sponsor is a fun and valuable opportunity. Here are a few tips to get the most out of your advertising program.

Why management consultants are becoming the new ad agencies

Management consultants are attracting a growing share of the advertising business as companies seek alternatives to traditional ads and promotions.

The Artificial Intelligence impact on marketing

In this episode of The Marketing Companion, Mark Schaefer and Tom Webster discuss the Artificial Intelligence impact on marketing.

Does business professionalism still matter?

A Marketing Companion episode explores the shifting nature of professionalism in the workplace as well as developments from Facebook, Amazon, and Walmart.

Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine

Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.