An updated formula for creating content that stands out
Content that stands out needs to be relevant, interesting, timely, entertaining — and something more!
Posts Tagged ‘writing best practices’
Is your content marketing strategy vulnerable to summary bots?
Summary bots are already running on reddit, shortening linked content to a few sentences. How must your content strategy change to respond to robots?
Should you self-publish a book or go with a traditional publisher?
The decision to self-publish a book is an easy one when you know the facts. Mark Schaefer provides insight into his experience.
The 10 best blog posts of 2019
Mark Schaefer lists the ten best blog posts of 2019 based on reader page views.
The 10 most impactful blog posts of the decade
At the end of a decade, Mark Schaefer reflects on the most impactful blog posts of his career.
Four excuses for boring content that must stop NOW
Enough with the excuses! These four ideas will help you overcome boring content for your business.
Why you need to climb aboard Medium, the magical home of the written word
Medium is a magical place to discover new content and publish it, too. But the platform is still overlooked by many creators.
Two powerful ideas to help you become the signal instead of the noise
Two powerful ideas from a copywriter and a preacher can help ignite your content above the noise!
Is writing a book a marketing tactic or a long-term strategy?
Writing a book can help boost your career and personal brand. Is it right for you?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
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