The ultimate copywriting challenge
Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.
Posts Tagged ‘writing best practices’
Do it like Netflix: how to create content in the streaming era
In this post, you’ll learn lessons from Netflix that you can apply for your own content strategy in the streaming era.
The end of boring content: A call to belong
There is no more room in the world for boring content. Stop trying to fit in. Instead you need to belong. This is an urgent imperative for the marketing world today.
How to keep your cutting edge as a creative talent
The world is ultra-competitive, even when creative talent is in demand. Mars Dorian provides some ideas on how he keeps his edge.
Negotiating the new relationship between content and platform
The rules of breaking out on the internet have changed so much. It’s time to re-negotiate the relationship between content and platform.
Start a personal content journey with your truest sentence
Everyone faces writer’s block at some point. One way to overcome this is to focus on your truest sentence, what is real for you that day.
Top 10: The Best Digital Marketing Articles of 2017
From Content Shock to the web’s best rants, here is what readers of {grow} chose as the Best Digital Marketing Articles of 2017.
How writing a book becomes part of a marketing strategy
Books and marketing seem to go together like a hand in a glove as more executives get in on the publishing bandwagon. Should you write a book?
Content creation lessons from a tiny wedding toast
The speech was just 29 words, but they were the right words. Here’s why: Content creation lessons from a short wedding toast.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.
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