I was asked about what will be impacting our marketing future. It’s perilous trying to make projections these days! The move is not only moving at a rapid pace, it’s moving in unexpected ways!
But as I thought about the aspect of marketing that most interests me going forward, it would be these:
- AI-driven content and experiences (focus on experiences)
- Metaverse and new places to meet and have fun
- Personal brand becomes the brand
- Activating the customer as the marketer (WOMM)
- Tearing down organizational structures that inhibit speed
- Community as the ultimate brand connection
I did a short podcast episode to flesh out these ideas and I hope you enjoy it!
Click here to enjoy Marketing Companion episode 275!
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