Locked Out: The AI Agent Can’t Get Through the Front Door
Agentic commerce is coming at us fast but none of it will matter if a customer AI agent can’t get through the front door of your website.
Impactful new perspectives on the future of AI and marketing
I attended a major conference dedicated to the future of AI and marketing. Here are the quotes that stuck with me.
I Was Wrong About AI and Brand Trust. Here’s What Actually Wins.
No matter what happens in the AI Era, we’ve counted on brand trust. But that’s not what’s working. Even fake brands are winning.
The Pathetic State of Content Marketing: A Plea
The state of Content Marketing is in peril. Your career is in peril. Everyone is playing with a 10-year-old playbook that AI has smashed.
The Collapse of Consideration
Owning a view in the customer’s mind has been marketing’s goal. But what happens to our customer strategy when AI begins the collapse of consideration?
The Human Moat Is Real. But It’s Not Where You Think.
The human moat — a point of leverage and differentiation — seems to have vanished in the AI Era, but there is still a place for accountability and courage.
Pass the popcorn. The AI trains are about to collide
To fight the AI backlash, record amounts of money are pouring into Washington DC and advertising. When big money clashes with public opinion, the AI trains are about to collide.
Is humanity in the business world overrated?
Humanity! Is the rallying cry for the anti-AI movement but how important is humanity in our daily business experience?
The role of taste in the future of AI and marketing
If AI does not have taste, what is the role of taste in the human role of marketing. Yes, this is important, but maybe not like you think.
I use AI. I am not a criminal.
AI detection and legal drama has been all over the news. Can we use AI in a way that doesn’t make us feel like criminals?