How marketing employment might be disrupted when the economic value of intelligence is zero
The impact of AI on marketing employment has been hotly debated. Here’s one take based on what we know to be true today.
The impact of AI on marketing employment has been hotly debated. Here’s one take based on what we know to be true today.
Protecting your content from AI use and misuse is a significant copyright issue, but this perspective from Mark Schaefer suggests benefits for a businesses that allows AI bots to scrape content.
A bot thinks like me and acts like me. Will my AI Clone enable my ideas to spread far and wide or take my job? Let’s look at all sides of a new era of intellectual theft and opportunity.
Futurist Mathew Sweezey challenges us with new marketing realities. The AI challenge is not technical. It’s human adaption to speed and the new “brand brain.”
An entire digital economy depends on scattering our focus and destroying our productivity. Competitive advantage comes from the discipline of getting the important things done.
The creator’s enigma: Success depends on being relevant. That takes hard work. Is it possible to reimagine personal creativity?
AI captures all the headlines but creators capture all the revenue. The Age of Influencer Marketing is just beginning and Author Mark Schaefer explains why.
Digital marketing is a game and we have to weigh the benefits when we bow to the algorithms. When do we compromise with content and let the search engines win?
Sure, AI is a profound idea for the business world. But for marketers, the most important impact might be “presence.”
Why not tune into the world’s most entertaining marketing podcast!
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.
Subscribe to my {grow} newsletter for my weekly insights that will set you apart as an elite marketer.