The Pathetic State of Content Marketing: A Plea
The state of Content Marketing is in peril. Your career is in peril. Everyone is playing with a 10-year-old playbook that AI has smashed.
The Collapse of Consideration
Owning a view in the customer’s mind has been marketing’s goal. But what happens to our customer strategy when AI begins the collapse of consideration?
The Human Moat Is Real. But It’s Not Where You Think.
The human moat — a point of leverage and differentiation — seems to have vanished in the AI Era, but there is still a place for accountability and courage.
Pass the popcorn. The AI trains are about to collide
To fight the AI backlash, record amounts of money are pouring into Washington DC and advertising. When big money clashes with public opinion, the AI trains are about to collide.
Is humanity in the business world overrated?
Humanity! Is the rallying cry for the anti-AI movement but how important is humanity in our daily business experience?
The role of taste in the future of AI and marketing
If AI does not have taste, what is the role of taste in the human role of marketing. Yes, this is important, but maybe not like you think.
I use AI. I am not a criminal.
AI detection and legal drama has been all over the news. Can we use AI in a way that doesn’t make us feel like criminals?
Social Media Marketing: To What End?
It’s easy to work in social media marketing and lose sight of the direct line to your customers. Sometimes the old ways are still best.
We have normalized stealing content and it needs to stop
Stealing content has become a fashionable way to do business. We can do better by adhering to the principles of fair use.
Three paths to a personal branding content strategy, one truth
Your personal branding content strategy can serve people, algorithms, or a space in the middle, according to Mark Schaefer.