Posts Tagged ‘mark schaefer’

You can’t be an expert. And you don’t have to be.

The world is changing too fast to be an expert in anything. But you can still be an effective leader.

Community-based marketing requires new leadership mindset

Community-based marketing has massive potential but requires a new leadership mindset.

I just earned my first revenue from ChatGPT and other observations

Receiving my first revenue from ChatGPt revealed new eCommerce dynamics!

Marketing that works. Marketing that heals. The time is now.

Mark Schaefer explains why is time to consider community-based marketing that works … and heals.

Why Tom Peters thinks desperation fuels excellence

Tom Peters provides extraordinary advice in this interview including his view that desperation fuels excellence

How to deal with the existential crisis presented by AI

Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.

The 10 most impactful blog posts of the year

These impactful blog posts made their mark in 2022. A re-cap of powerful ideas.

Big Marketing Ideas for 2023 and Beyond

Mark Schaefer and Mathew Sweezey explore the biggest marketing ideas in 2022 and what’s coming up in the new year.

Striving for brand preference versus brand awareness

A short observation on brand preference. Think of a soft drink brand. There is a good chance you named a Coke or Pepsi product because of their profound brand strength. […]