The ultimate metric for crisis management
When all seems lost, the legendary PR leader Harold Burson offers words of wisdom on the ultimate metric for crisis management
Posts Tagged ‘mark schaefer’
Four options to transcend the social media clutter. Pick one and do the work.
Fake influencers might be getting all the attention but there are four legitimate ways to cut through the social media clutter and earn an audience.
Why management consultants are becoming the new ad agencies
Management consultants are attracting a growing share of the advertising business as companies seek alternatives to traditional ads and promotions.
How to give your first speech and knock it out of the park
Giving your first speech can be a nerve-wracking experience. Here are some pro tips to help you succeed with a great presentation!
Social media gurus and the elusive state of forgiveness
Social media can help us connect in amazing ways but it can also be a hurdle to forgiveness when things go wrong. The answer? Baby pictures.
Before you spend money on content promotion, read this
Content promotion is essential in a crowded and competitive marketplace but you’ll be wasting your budget unless you check this box first.
What’s the difference between influencer marketing and word of mouth marketing?
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
The single word that changed my life
Yes, it is true. There was a single word that changed my life, uttered by one of the greatest business leaders I’ve ever known.
Why there is no better time to pursue creative careers
With rising content consumption, unlimited distribution channels, and the invisible hand of content shock, there is no better time for creative careers.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.