Influencer crush, content marketing mush, TikTok slush
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
Posts Tagged ‘mark schaefer’
Does TikTok’s new service promote inequality?
Video resumes might seem like a good idea except when you think through the implications for inequality.
A fast and innovative method of strategy development
Strategy development used to mean months of research but today it might be being in the moment.
Your competitors can copy everything except this.
Are you different from your competitors? You have two options, and maybe only one.
“Revenge travel” takes customers out of the loop
Have you heard of revenge travel? It might explain weird consumer trends right now.
Are you struggling with your personal brand? It’s probably because of this.
Your personal brand can drive success. But the effort usually fails for one reason.
A Case and Playbook for Brand Generosity
Brand generosity isn’t just a marketing fad. It’s a business strategy!
What I do in my day as a marketing consultant and keynote speaker
What is the typical day of a marketing consultant? Here is a glimpse.
Ten unexpected pandemic trends impacting your marketing world
I can’t sleep. Unexpected pandemic trends are showing up in the world in weird ways.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
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