Three reasons why brand is more important in the AI Era
It’s time to rise above the constant arguing about performance versus brand marketing. I will show you why brand is more important in the AI Era than ever.
Drucker’s five questions connected to marketing strategy today
Peter Drucker’s five questions have been around for more than 40 years but they lie at the heart of modern marketing strategy today.
Faking your way to thought leadership
When AI can help you fake thought leadership, the challenge to break through requires more human effort.
Your Content Marketing Survival Plan: Abandon the Attention Economy
Competing in the attention economy has been the prevalent strategy for 20 years but AI is changing that. There is a new competitive landscape and intimacy wins the day.
A technique to visualize your keynote speeches
Decades of experience and writing led to a seemingly confusing set of options for Mark’s keynote speeches until he came up with a way to visualize the offering.
Ten ways to create an AI-shaped career
The time is now to create your AI-shaped career. Here are 10 non-obvious ideas to help you prepare for the AI workplace infiltration.
Are we living on a hinge of history?
Who decides the safe limits of superintelligence? Could the answer to this question be a hinge of history?
Do we begin to battle AI for human artistry?
If the bots are coming for our jobs, should we prepare to battle AI? Considering the last time we had a disruption like this, there is a better strategy.
Four Pillars of Human Dominance in the AI Marketing Era
Sure, AI is coming for our jobs. But I expect ther will be at least for areas of human dominance in the AI Era.
A step-by-step approach to AI adoption for your company
AI adoption isn’t about learning prompts or proving an ROI. You have to get your people on board and this post teaches you how to do that.