Archive for the ‘futurist’ Category

The Parasite Economy: An Upside for Creators

Ted Gioia sounded the alarm about a parasite economy where creators do the work and media companies make the money. But there is a more positive side to the economics of the digital economy.

A spicy marketing lesson from Ed Sheeran

Big brands seem to be missing out on one of the hottest influencer marketing trends. They could do very well by taking this marketing lesson from Ed Sheeran.

A Prediction: The Fourth Marketing Rebellion

In 2019, Mark Schaefer predicted a fourth marketing rebellion. Evidence shows it might be here.

Are we creating AI, or are AI Agents creating us?

The next level of AI will be integrated into every aspect of our lives. AI Agents will work for us, plan for us, and “plug in” to our world. This prompts serious ethical questions when the bot knows more about us than we know about ourselves.

It’s Time to Unite in a Content Creator Guild

AI companies desperately need vast new sources of content. Creators have those vast resources but we need a Creator Guild to make it happen.

Why AI does not mean the doom of marketing

OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.

What’s Next? Reflections on #SXSW 2024

Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!

The Blog Post That Shocked the World

On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.