podcast Tag Archives - Schaefer Marketing Solutions: We Help Businesses {grow}

The signature story: Your critical marketing asset

Your signature story can propel your brand, sales and speaking career. How do you create one for yourself?

Exploring the overlooked world of social objects

Have you considered how social objects can help or hurt your marketing? Like most professionals, you might be unfamiliar with the term. Check out this exploration of an overlooked marketing idea.

Does Marketing Have an AI Problem or Does AI Have a Marketing Problem?

AI is surging into every field and skillset. And yet, it is suffering from a massive PR problems when it comes to ethics, finance, politics, and even user adoption. Does AI have a marketing problem?

State of the Nation: Brand Communities

Brand communities are a hot trend right now and seem to be everywhere. Mark Schaefer and Sara Wilson consider the state of the nation and what’s happening in politics, Gen Z, startups and more.

The pursuit of personal peace

Mark Schaefer and Mathew Sweezey have been on journey to find personal peace. In this podcast episode, they compare notes and explore their own paths to contentment.

Beyond Imposter Syndrome

Imposter syndrome seems to be ubiquitous. But what do you do with it? Mark Schaefer and Amanda Russell approach it from different angles.

What business are you in … Really?

“What business are you in” is one of the most important questions to consider in a marketing strategy. It’s not as simple as it seems!

Does ‘move fast and break things’ still work with AI?

‘Move fast and break things” has been a standard Silicon Valley mantra. But does it still work in the world of AI?

The inescapable role of humans in an AI world

Philosophers and scientists now grapple with the most improbable question: What is the role of humans in an AI world? Mark Schaefer and Mathew Sweezey discuss the implications for marketing in this new podcast episode.