podcast Archives | Schaefer Marketing Solutions: We Help Businesses {grow}

Why online trolls do what they do

Online trolls are one of the most toxic elements of the social media world. Why do they do it? The answer is surprising!

Momentum is building to break apart Facebook. Can this really happen?

Is it time to break apart Facebook and other digital monopolies? Momentum is building in the U.S.

Survival strategies for the post advertising world

Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?

Why you can’t believe social media sentiment analysis (“It’s crap”)

There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.

Should one country govern the internet?

A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.

Is a store with no sales the future of retailing?

Retailing is in a cataclysmic shift. But a new California shop may portend the future of retailing. Oh yes. It has nothing on its shelves.

Why customers really don’t want to engage with your brand

Customer engagement has always been a driver of social media strategy. But maybe customers don’t want to engage with your brand after all.

Insights into new media trends on podcasting, social media, and smart speakers

This annual research into new media trends is chock-full of insights and curiosities. Learn why you might need an audio strategy, the fastest tech segment right now, social media usage trends, wy YouTube means music, and more!

Is social media marketing still a thing?

Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam, or just taking off? Is social media marketing still a thing?