Free marketing resources
Free marketing resources and eBooks
- 6 Ways to Create Great Content in Just 15 Minutes a Day
- 7 Reasons Every Job Seeker Should Blog
- The Be-Attitudes: How to Become Powerful on Facebook
- The Grande Guide to B2B Blogging
- Social Media and Government: Five Megatrends
- Social media best practices for economic development
- Eight steps to better blog writing
25 Most popular blog posts of all-time
- Content Shock: Why Content Marketing may not be a Sustainable Strategy
- A Rant: In Praise of the Unremarkable
- The 10 Best Company Blogs in the World
- Why Klout Matters. A Lot.
- Six questions guaranteed to drive your social media strategy
- Why Google+ needs to be Jay-Z
- Social media engagement is not a strategy
- Ten reasons to blog – even if nobody reads it!
- 7 ways to turn PowerPoint Slides into social media gold
- Get ready. Social scoring is about to change your life.
- Why Facebook will become the most dangerous company on Earth
- Three careers that will dominate social media marketing
- The insider’s guide to social media consulting success
- The hidden cost of social media conversation
- Your company’s single biggest mistake on Twitter
- Five mega-trends: How social media is transforming government
- Here’s why 100,000 people unfollowed me on Twitter
- A fascinating B2B social media success story
- Bringing down the Twitter snobs
- Social media and the big conversation fail
- The five elements of a perfect blog post
- Six ways to create great content in just 15 minutes a day
- The social media measurement smack-down
- The six elements of human behavior that drive social media
- The ultimate guide to blogging when you don’t have time to blog!
Mark W. Schaefer in the News:
- CBS This Morning news show: Social Media Clout
- Fortune: Meet the modern travelling salesperson
- New York Times: Got Twitter? You’ve been scored
- The Wall Street Journal: The Days of Klout and Clawback
- CNBC: “Is Twitter the best tool to measure television shows?”
- TIME: How to get more out of Twitter
- National Public Radio: Does Your Klout Score Matter?
- New York Post: Building your Network
- Forbes: The World’s Top 50 social media influencers
- Fox News: Mark Schaefer and the marketing revolution
- London Daily Mail: Is Life Sweeter for Tweeters?
- Wired Magazine: What does a Klout score really mean?
- The Wall Street Journal: No vacation from tweeting
- International Business Daily: Interview with Return On Influence Author Mark Schaefer
- INC magazine: Why Social Influence Matters to Business
- Fast Company: If you’re interested in influence, social scoring is important
- Entrepreneur Magazine Ten Examples of Marketing Brilliance
- Market Watch: For consumers, social media is sweet revenge
- CNBC: Social Influence is About to Change your Business
- Galileu Magazine (Brazil): VIP’s of the Web
- Irish Times: Helping Businesses Make the Most of Social Media
- CNN: Everything Internet Radio Program
- Boston Globe: Klout, Twitter and the social media climbers
- Business Week: “Social media stats and small business”
Academic publication
Journal of Integrated Communications:
Free marketing whitepapers and eBooks
- The Grande Guide to B2B Blogging
- Social Media and Government: Five Megatrends
- Stop making your company blog suck
- Social media best practices for economic development
- The Tao of Twitter
- Eight steps to better blog writing
- The five deadliest marketing mistakes
- Five elements of a perfect blog post
- Is your website killing your business?
- Keeping customers when times are tough
- Marketing solutions for the cash-starved business
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