By Mark Schaefer
There has been nothing short of an intense debate about the marketing skills needed for career success today.
- Gurus like Gary Vaynerchuk have decried college educations, claiming they are a waste of time and money.
- In an excellent and thought-provoking post, the brilliant Christopher Penn scolds the profession for falling behind, and warns that we need to keep up with topics such as cloud computing, mobile development, and integration software to be relevant.
- Unilever CMO Keith Weed claims there is a “lost generation” of marketers in their 30s and 40s who are unprepared to lead digital brands and are faking their way through.
- Still other marketing leaders such as Allison Dew, a senior VP at Dell, references a new workforce study when she says the 400 people on her marketing team better be steeped in marketing fundamentals and possess an ability to solve problems, not be masters Snapchat.
It has been more than two years since Tom Webster and I discussed this topic on our podcast and with the rate of change in the industry, we thought it was time to bring some attention to the issue. In the latest episode of The Marketing Companion we dissect the state of the marketing nation and explore the marekting skills needed to prevail in our field today. Ready for this? Here we go!
If you can’t access the edition above, click on this link to listen to Episode 89
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Disclosure: Dell Technologies is mentioned in this post and podcast. Dell compensated me to attend its Dell World event in 2016 but exerts no editorial control over content I post.
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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com,
Affinio is now offering a FREE eBook co-authored with Mark Schaefer called How to Identify, Understand and Grow Your Ideal Content Audience. Check it out, as well as their new free audience Discovery tool. Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today’s consumers. Affinio believes that if we can understand individuals at a deeper and richer level, then we can fundamentally change the way people relate to one another. By understanding the interests and cultural DNA of key audience segments, marketers are empowered to take an audience-first approach to making meaningful connections with ideal consumers. Find out how at Affinio.com.
Illustration courtesy of Flickr CC and Uitleg