Do you need a college degree to be in marketing?

college degree

The tech industry is making a statement. You do not need a college degree to get a job these days.

More than half of the coders at Google do not have a college degree and many companies are removing this requirement from applications.

Google is planning to launch three more courses: one for data analysts, one for product managers, and one for UX designers. Kent Walker, Google’s senior vice president of global affairs, posted the following information in a Tweet:

“In our own hiring, we will now treat these new career certificates as the equivalent of a four-year degree for related roles.”

Elon Musk has said that you don’t need to have a college degree to work at Tesla. He has also said that “college is basically for fun and not learning.

So at least in technical fields, it appears that spending on a small fortune on a four-year college degree is a thing of the past?

What about marketing?

There’s no reason to believe that marketing education won’t evolve, too, but can you expect to get a marketing job without a college degree?

That’s one of the topics Brooke Sellas and I address on the latest episode of The Marketing Companion.

We also look at skillset priorities and how this might be changing due to the pandemic.

With all the changes in the world, it’s a good time to pause and reflect on the ideal skillset for a marketing career. How has the pandemic changed marketing careers? What is the best way to keep your skills current?

I think you’ll receive a lot of value from this discussion! Here we go:

Click on this link to listen to Episode 201

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