Archive for the ‘careers’ Category

“What is the difference between marketing versus branding?” a young person asked. Here is an answer.

It’s not an influencer scam. It’s popularity, and it matters.

Why are marketing jobs going away and marketers in a desperate fight for survival. If marketing is so important, why is the function being displaced?

A few years ago, Mark Schaefer predicted Facebook would disrupt itself. But he missed something — and Facebook could be primed for disruption.

The Uprising brought together 30 marketing thought leaders. And this is what happened next.

I did not start out with the dream career. I had to evolve into the person I needed to be. This is my story.

When the author pushed himself way out of the comfort zone, magic happened.

Being a keynote speaker might seem glamorous but there is a lot of work behind the scenes. Here are the economics of being a speaker.

The biggest obstacle to digital transformation might not be budget, strategy, or skills. It might be outdated cultural icons like job titles.

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