Influencer crush, content marketing mush, TikTok slush
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
Archive for the ‘careers’ Category
A fast and innovative method of strategy development
Strategy development used to mean months of research but today it might be being in the moment.
What I do in my day as a marketing consultant and keynote speaker
What is the typical day of a marketing consultant? Here is a glimpse.
Dear intern: My screw-up story
Everybody has their embarrassing intern story. Here’s mine.
A practical strategy to overcome audience intimidation
Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!
What are the top marketing jobs and job skills post-COVID?
The pandemic has changed the world and marketing jobs along with it. What’s next for marketing employment?
The lifetime advantage of being naive
Planning is great but sometimes it helps even more to be naive.
How to monetize your content
There are two basic ways to monetize your content. But only one method works!
Three essential ideas to increase your odds of success
Starting something new is risky but the odds of success can be improved by looking at strategy in a new light.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.