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Is a store with no sales the future of retailing?

Mark Schaefer

future of retailing

The retail industry has been in a state of upheaval for decades. Is a store that sells no goods the future of retailing?

Tom Webster and I think so, and we talk about it on the new episode of The Marketing Companion.

What if your favorite fashion destination was also your local tailor, manicurist, bartender, juicer, cobbler, stylist—and even your WeWork?

So far, customers have responded positively, and Nordstrom Local is opening two more locations in Los Angeles with plans to expand to New York City. Each location’s decor and services will be personalized to neighborhood needs and tastes.

Listen in as we explore this idea and also debate what will happen when digital ad prices keep rising, a threat to marketing nobody’s really discussing, and our effort to make The Marketing Companion the world’s most hipster podcast. You won’t want to miss it:

Click on this link to listen to Episode 131

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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

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Illustrations courtesy Unsplash.com

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