Archive for the ‘business strategy’ Category

Short takes on the influencer trend, weird content marketing, and the glory of TikTok.

Strategy development used to mean months of research but today it might be being in the moment.

Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.

Watch each social media platform closely and you’ll see a predictable pattern emerge.

Answering these two key business questions will unleash your strategic direction.

Asking this single question might be the key to bringing new lift to your marketing.

Planning is great but sometimes it helps even more to be naive.

Online customer experience is the new word of mouth marketing. Is this part of your strategy?

Starting something new is risky but the odds of success can be improved by looking at strategy in a new light.

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