Archive for the ‘business strategy’ Category

Influencer marketing for small businesses and startups

Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.

Starting a new business still takes smarts

Starting a new business can benefit from luck and unforeseen synergy, but it also takes some planning, and being smart enough to know what you don’t know.

In praise of marketing rebellions

There have three marketing rebellions raging for more than 100 years. There is a new one brewing but most companies can’t see the changes happening.

How On-Demand Work Is Killing The Agency Of Record

Marketing’s ever-growing list of needs combined with an “on-demand” economy is likely killing the Agency of Record model. So what will take its place?

Is a store with no sales the future of retailing?

Retailing is in a cataclysmic shift. But a new California shop may portend the future of retailing. Oh yes. It has nothing on its shelves.

Story-selling and other hot content trends to watch now

Mars Dorian brings home three hot content trends he picked from conferences he attended in Europe, including story-selling

10 Non-obvious advantages of social listening every business should discover

Magdalena Urbaniak of Brand24 shares 10 advantages of social listening and how businesses can take utilize it to further their brand or business.

The Hidden Reason Your Marketing Team (And Business) is Stuck

Sometimes we don’t even know we’re stuck. Read this post for the 3 telltale signs your marketing team is stagnant, plus surefire ways to improve efficiencies, save time, save money, and spark growth — all at the same time.

Every Overworked Entrepreneur Should Try Reverse Problem Solving

Entrepreneurs are trained to focus on revenue and “hustle mode” but reverse problem solving can help them solve problems by understanding costs and looking internally for other viable solutions.