AI is surging into every field and skillset. And yet, it is suffering from a massive PR problems when it comes to ethics, finance, politics, and even user adoption. Does AI have a marketing problem?
Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.
“What business are you in” is one of the most important questions to consider in a marketing strategy. It’s not as simple as it seems!
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
When it comes to content projects, should you be a model of consistency or change with the times? How do you when to start or stop your projects?
On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.
OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.
An enigma: Purpose-driven marketing is essential to gain customer loyalty but it’s under attack because consumers don’t believe companies any more.
A surprising debate over the relative value of the personal brand versus corporate brand
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