Children take charge of family purchasing power
There are many disruptions comoing out of the pandemic crisis, including a new role for children in family purchasing power.
Archive for the ‘business strategy’ Category
Re-thinking the B2B customer experience
Mike Moran shares how websites can enhance the B2B customer experience to increase the traffic and site leads by doing two things.
A time to focus on marketing questions, not answers
In a world in turmoil, the focus should be on the right marketing questions, not relying on yesterday’s answers.
A world in crisis demands that marketers step up and take charge
It’s time for marketers to take charge in the face of long-term shifts in consumer needs.
Case study: Building a streaming content strategy for a global virtual event
This behind-the-scenes look at a massive virtual event highlights the complexity of planning in the pandemic era.
Virtual conference success story: A one-month pivot
No pandemic could stop the ABA or close them down as they pivoted to a create a virtual conference success story in a matter of days.
Is the pandemic driving a new marketing rebellion?
Mark Schaefer contends that the pandemic is accelerating inevitable trends, including a marketing rebellion.
FREE! Mark Schaefer’s Pandemic Business Strategy Playbook
Business strategist Mark Schaefer offers a completely free pandemic business strategy playbook.
Why I’m not dismayed by the post-crisis economic projections
Post-crisis economic projections are dire. I’m not impressed.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.