Archive for the ‘business strategy’ Category

In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!

Gregory Pouy shares with us four strategic hurdles brands face in this age of consumer-driven business.

Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?

If your marketing is working well to identify needs and secure customers, why do you need sales? Is it time to eliminate the sales function?

Your creative effort isn’t just a work of art. It’s a money making platform. Mars Dorian shows you why.

Home Depot abandoned its human-centered approach and is an undifferentiated warehouse store. The stoy of how the retailer lost its marketing mojo.

Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.

John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”

Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.

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