The impact of fake news on your marketing department
Fake news is in the news. But what does it have to do with your marketing department? Get ready.
Archive for the ‘business strategy’ Category
The future of branding your product is personal branding
The future of branding isn’t in ads or press releases, It is in creating an accumulation of human impressions that leads to awareness and trust.
3 Noteworthy Nonprofit Strategies For Your For-Profit Business
Use these three nonprofit strategies to help your for-profit business find new ways and solutions to grow and be innovative.
The future of marketing is here. It may not include you.
The future of marketing is here. A rebellion is brewing. Will you lead it or be a bystander? It’s time to awaken.
Sorting out the difference: Personalized versus personal
Many companies want to humanize their customer approach but first sort out personalized versus personal.
What happens when we can’t depend on marketing research any more?
Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
A new day for online marketing: Beginning your own rebellion
Sally Miller shares how Mark Schaefer’s book “Marketing Rebellion” inspired her to a new approach in her online marketing.
Maybe the future of marketing looks like @Everlane
Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?
Take Your Spammy Seven-Figure Business Plan And Shove It
Your spammy seven-figure business plan, and all of the social media videos, posts, LinkedIn requests, and cold emails DO NOT WORK. Please stop.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.