Archive for the ‘Big Data and Analytics’ Category

Marketing without measurement in a world of malignant complexity

In a world of malignant complexity, we may have to grow comfortable with marketing without forecasting or reliable measurement.

The impact of fake news on your marketing department

Fake news is in the news. But what does it have to do with your marketing department? Get ready.

Advertisers are getting squeezed every way. What is the answer?

Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

Why you can’t believe social media sentiment analysis (“It’s crap”)

There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.

Should one country govern the internet?

A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.

Is a store with no sales the future of retailing?

Retailing is in a cataclysmic shift. But a new California shop may portend the future of retailing. Oh yes. It has nothing on its shelves.

A discussion on our favorite recent marketing books

Mark Schaefer and Tom Webster review some of their favorite recent marketing books on the latest Marketing Companion episode.

Will Facebook be a permanent fixture in our lives?

Facebook is facing down controversy after controversy but none of it seems to matter. Their profitability and user growth continues to rise. Will Facebook be a permanent fixture in our lives?