Why Emotion-Driven Data Is Dangerous
When we include our emotions in data, the data is dangerous. Sure, we all want to tell a stellar story. But good data does that all on its own.
Archive for the ‘Big Data and Analytics’ Category
Re-thinking the B2B customer experience
Mike Moran shares how websites can enhance the B2B customer experience to increase the traffic and site leads by doing two things.
The “new community” – Creating true connection through a massive virtual experience
One of the world’s biggest companies is inviting the world to a massive virtual experience.
Why context marketing will rule the next decade
Context marketing means serving people in a moment and it is business trend to watch.
Why “resonance” is the future of SEO
The future of SEO still relies on content, but maybe not in the way you’re approaching it now.
The cookies must die.
Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.
The ultimate privacy betrayal: Your smartphone is cheating on you
Your smartphone is revealing your personal life to thousands of companies. Here’s how to protect your privacy.
What is the current state of content distribution? The answer is “who”
Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
If marketing is essential, why are marketing jobs going away?
Why are marketing jobs going away and marketers in a desperate fight for survival. If marketing is so important, why is the function being displaced?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
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