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Mind-bending social media trends

Mark Schaefer

Mind-bending social media trends

By Mark Schaefer

In our latest episode of The Marketing Companion, Tom Webster and I dissect a massive new report from Hootsuite and We Are Social.

As I dove into some of the charts, some of the details seem to be beyond explanation. Here’s a sample of what I mean:

** Why are there more websites in Portuguese and Polish than Chinese?

** Why do people in The Philippines spend so much time on social media — twice the world average? And I thought Japan was so connected … why is their time so dramatically low?

** Why is Twitter’s audience dramatically skewed male?

** 93 percent of the adults over 18 in Bermuda have a LinkedIn profile. Huh?

Well … you start to get the idea. It’s well worth an investigation on your own and you can swipe through the report here:

Digital 2019 Global Digital Overview (January 2019) v01 from DataReportal

You won’t want to miss our discussion of this report on The Marketing Companion! Click here:

Click on this link to listen to Episode 147

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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

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