Exploring the overlooked world of social objects
Have you considered how social objects can help or hurt your marketing? Like most professionals, you might be unfamiliar with the term. Check out this exploration of an overlooked marketing idea.
Archive for the ‘social media’ Category
Re-Energize Your Blog: 10 Tips You Didn’t See Coming
A member of my RISE marketing community felt a bit stuck after blogging for a year. It occurred to me that I had not written about basic writing tips for […]
Are you really building a personal brand on TikTok?
Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.
What business are you in … Really?
“What business are you in” is one of the most important questions to consider in a marketing strategy. It’s not as simple as it seems!
The new influencers beat traditional advertising effectiveness
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
It’s Time to Unite in a Content Creator Guild
AI companies desperately need vast new sources of content. Creators have those vast resources but we need a Creator Guild to make it happen.
Why writing an AI-assisted book was a total flop
It was time to update a beloved book, but when Mark Schaefer attempted to create an AI-assisted book, the results didn’t make the cut.
15 Years On, Five Ways Blogging Changed My Life Forever
On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.
What’s Next? Reflections on #SXSW 2024
Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!
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