Attention spans are not decreasing. We’re just too skippable.
Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.
Archive for the ‘social media’ Category
The Best Resource for Growing Your Business is Right in Front of You
Broken processes can stunt your company’s growth, but focusing your energy on one key asset can lead to a growing business.
What superhero is most like your social media marketing strategy?
Are you faster than a speeding Snapchat? More powerful than a YouTube apology? Craft Facebook posts in the blink of an eye? Which social media superhero are you?
Marketers must stop doing what people hate.
If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach to marketing. And the first […]
An experiment that will help you embrace the chaos
We all need to learn to embrace the chaos in this world of furious change. Here’s a resource to help you.
Big company or small: Advertising at a crossroads
That photo? An explanation is coming, I promise. But first an observation. I always follow the deliberations at the annual Cannes Lions Festival. It’s an opulent, sun-drenched gathering of advertisers, […]
Big Legal News for Marketers: Pinterest Warnings, GDPR, and Major Fines
Attorney Kerry O’Shea Gorgone discusses emerging legal news for marketers, including tips on user-generated content
Can you measure how company culture impacts your success?
Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?
Virtual Reality trends every marketer should be watching
Technological advancements are pushing virtual reality into the mainstream. Marketers need to watch this trend!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.