What is the current state of content distribution? The answer is “who”
Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
Archive for the ‘social media’ Category
All the cool kids are on TikTok. Here’s a plan for you and your business!
TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.
Critical marketing considerations: Social media and mental health
Social media and mental health is a white-hot topic. Responsible companies need to consider the impact of social media marketing on their customer communities.
Are you a human being or a grape lollipop?
Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.
Why I am irrationally excited about a U-Haul truck
U-Haul wants to make its customers famous and I love it.
Is Facebook primed for disruption?
A few years ago, Mark Schaefer predicted Facebook would disrupt itself. But he missed something — and Facebook could be primed for disruption.
Disrupting influencer marketing: Why influencers should NOT be brand ambassadors
An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.
It’s time to re-think your social media policy
Social media policies are more important than ever. Is yours changing with the times?
When is it time to quit blogging (you might be surprised!)
My friend was ready to quit blogging. Is it the right time? Let’s take another look at the question.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
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