Twitter is not reality: The fatal flaw of influencer lists
Influencer lists are most often based on a Twitter feed, which is not very representative of anything.
Archive for the ‘research’ Category
Marketers must stop doing what people hate.
If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach to marketing. And the first […]
Why online trolls do what they do
Online trolls are one of the most toxic elements of the social media world. Why do they do it? The answer is surprising!
What happens when we can’t depend on marketing research any more?
Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
Mind-bending social media trends
Marketing Companion hosts Mark Schaefer and Tom Webster discuss some mind-bending social media trends on the latest podcast episode.
Why you can’t believe social media sentiment analysis (“It’s crap”)
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
The first-mover advantage of values based marketing
Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.
In praise of marketing rebellions
There have three marketing rebellions raging for more than 100 years. There is a new one brewing but most companies can’t see the changes happening.
How $1.50 can make or break your most important customer experiences
The author argues that the accounting department can’t be in charge of customer experiences. Satisfaction may come from engineering “peak moments.”
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.