Why did Nike do what they did?
Nike rocked the world with a controversial and divisive marketing campaign. But research shows that may be doing exactly the right thing.
Posts Tagged ‘research’
Will influencer marketing last?
Many critics are howling about problems with influencer marketing. It’s the right time to ask this question: Will influencer marketing last?
How $1.50 can make or break your most important customer experiences
The author argues that the accounting department can’t be in charge of customer experiences. Satisfaction may come from engineering “peak moments.”
Three reasons why your corporate storytelling just won’t work any more
While corporate storytelling is all the rage, let’s consider three trends that point to the dawn of a humbling new era in consumer marketing.
New Research Answers: Is Content Marketing Sustainable?
New research shows that content effectiveness declines as volume increases. Is content marketing sustainable under these conditions?
Blogs, Instagram surging at Fortune 500 companies
Social media usage continues to increase at Fortune 500 companies. Find out which platforms are catching on and which one is in a freefall.
It’s time to put an end to an era of lazy marketing
Using new data from political research, there is an imperative for micro-segmentation and marketing fundamentals — a call for the end to lazy marketing.
The ideal marketing workplace requires more than exposed brick walls
Attracting and retaining the best employees is a challenge. To compete, you’ll need to create an ideal marketing workplace, and that means more than tech.
What is your strategy in an era of brand resistance?
Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.