research Archives | Schaefer Marketing Solutions: We Help Businesses {grow}

Why you can’t believe social media sentiment analysis (“It’s crap”)

There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.

Why did Nike do what they did?

Nike rocked the world with a controversial and divisive marketing campaign. But research shows that may be doing exactly the right thing.

Will influencer marketing last?

Many critics are howling about problems with influencer marketing. It’s the right time to ask this question: Will influencer marketing last?

How $1.50 can make or break your most important customer experiences

The author argues that the accounting department can’t be in charge of customer experiences. Satisfaction may come from engineering “peak moments.”

Three reasons why your corporate storytelling just won’t work any more

While corporate storytelling is all the rage, let’s consider three trends that point to the dawn of a humbling new era in consumer marketing.

New Research Answers: Is Content Marketing Sustainable?

New research shows that content effectiveness declines as volume increases. Is content marketing sustainable under these conditions?

Blogs, Instagram surging at Fortune 500 companies

Social media usage continues to increase at Fortune 500 companies. Find out which platforms are catching on and which one is in a freefall.

It’s time to put an end to an era of lazy marketing

Using new data from political research, there is an imperative for micro-segmentation and marketing fundamentals — a call for the end to lazy marketing.

The ideal marketing workplace requires more than exposed brick walls

Attracting and retaining the best employees is a challenge. To compete, you’ll need to create an ideal marketing workplace, and that means more than tech.