Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
There is a belonging crisis in our world. Is there a role for business as a solution? Is there a business case for belonging?
Marketing Companion hosts Mark Schaefer and Tom Webster discuss some mind-bending social media trends on the latest podcast episode.
Happy marketers are healthy marketers. Here’s a list of ideas to bring joy to your career.
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
Nike rocked the world with a controversial and divisive marketing campaign. But research shows that may be doing exactly the right thing.
Many critics are howling about problems with influencer marketing. It’s the right time to ask this question: Will influencer marketing last?
The author argues that the accounting department can’t be in charge of customer experiences. Satisfaction may come from engineering “peak moments.”
While corporate storytelling is all the rage, let’s consider three trends that point to the dawn of a humbling new era in consumer marketing.
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.
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