10 Ways to Drive More Social Proof

In an information dense world, the difference between being ignored and being a success might very well hinge on this subtle idea of gaining more social proof.

People are barraged with messages every day and social proof is a handy shortcut when they are trying to figure out who to believe, who to follow and what to buy. At least in the short term, the number of tweets on an article of the number of Likes on Facebook might even be more important that the content itself.

More social proof

In this new slide presentation, I’ll walk you through a few highlights from my new book The Content Code
and demonstrate why sometimes content success has very little to do with the content!

If you can’t see the slide presentation above, you can access this directly on SlideShare: 10 Ways to Drive More Social Proof.

Comments