Why you need to ditch LinkedIn as your content platform
LinkedIn might be the most important social platform for business but if you depend on it to publish your content, you’re making a mistake.
Archive for the ‘Content Marketing’ Category
The five key skills every marketer needs today
Marketing expert Denis Sison looks forward and projects the five skills every marketer needs in the modern business world
AI Won’t Kill the Experienced Marketer’s Career. It Will Propel It.
David DeLallo examines how AI will help a marketer’s career – not hurt it.
Protecting Your Content From AI: A Contrarian View
Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.
A Unified Theory of Content Success: Can anybody create effective content?
Can anybody achieve content success? There are so many ideas and frameworks out there, but are they actionable?
ChatGPT Starter Pack: 10 Amazing Prompts to Improve Your Business Now
Don’t be overwhelmed by AI. This ChatGPT starter pack is a simple and fun way to start using AI today to optimize business operations.
Why a Focus on Subscribers, Not Web Traffic, Transformed My Strategy
The author ignored digital marketing basics for too long and is recommitted to a focus on subscribers as a key business metric.
When do you and ChatGPT cross the Milli Vanilli Line?
Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence
The hierarchy of AI-generated content: Where humans thrive
AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!
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