Tell Don’t Sell: Use Storytelling to Keep Your Audience’s Attention
Brands need to tell stories that capture their audience’s imagination. Smart marketers know that storytelling works best, but it has to be captivating.
Archive for the ‘Content Marketing’ Category
Seven lessons from a 10 year entrepreneurial journey
Mark Schaefer reflects on seven key lessons from his entrepreneurial journey, including some surprising advice!
Do it like Netflix: how to create content in the streaming era
In this post, you’ll learn lessons from Netflix that you can apply for your own content strategy in the streaming era.
Podcasting’s next big moment: The insider insights
Podcasting’s next big moment may rely on lower standards, quirkier programming, and reality shows. Opportunities for growth from an industry insider
How to be the world’s greatest podcast guest
You don’t have to be uptight about that podcast interview. Follow these guidelines to be thw world’s greatest podcast guest!
The best SEO book in the world? A surprising discovery.
The best SEO book was never meant to be a book about SEO. But an underlying philosophy points to the truth of our digital world today.
Why inbound marketing costs inevitably increase over time
Inbound marketing costs go up over time, not down, as some advocates claim. Increased content competition makes inbound marketing more challenging.
Story-selling and other hot content trends to watch now
Mars Dorian brings home three hot content trends he picked from conferences he attended in Europe, including story-selling
How to make the Content Marketing Hierarchy of Needs work for your business
Not all content is created equal. Consider the Content Marketing Hierarchy of Needs and think about how you can make it work for your business
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.
Let's plot a strategy together
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