Rise Above the Noise.
Receive my best posts on marketing and strategy, delivered to your inbox, free with no strings attached!
You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
A round up post featuring content creator angst, the decline in social media use, and a focused idea for AI implementation from Mark Schaefer.
There are a lot of marketing ideas sitting right in front of you. This post is a reflection on the ideas I’ve repeated often, and yet I think most people haven’t heard me yet.
The Uprising is an annual marketing retreat hosted by Mark Schaefer. Highlights this year included a deep dive on the place for humans in an uncertain agentic world.
Angine de Poitrine might be the most viral new band to ever hit the internet. Yes, their music is wild and their costumes are wilder, but dig deep and you can see a predictable pattern that leads to standout success.
It’s time to rise above the constant arguing about performance versus brand marketing. I will show you why brand is more important in the AI Era than ever.
Competing in the attention economy has been the prevalent strategy for 20 years but AI is changing that. There is a new competitive landscape and intimacy wins the day.
For more than 15 years, I’ve given away my content for free. Is it time for a pivot and make a steady income from Substack?
It’s never been more difficult to become the signal against the noise in our digital content world. But there is a way to overcome this new wave of Content Shock You will need to think like an artist.
While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.
Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world’s biggest problems. It’s time to start a conversation about ethically-sourced marketing.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.
