When does the program become the programmer?
This is an unprecedented time of marketing opportunity. But is a programmer in control of new consumer behaviors?
Archive for the ‘Psychology and social media’ Category
Values and marketing: Which leads which?
Values and marketing seem to go hand-in-hand but can also evolve together in unexpected ways!
I hated customer research until I found Voice of Customer
Marci Cornett shares how a wordsmith like herself fell in love with Voice of Customer research – and why you should too.
Is this the biggest marketing megatrend of the decade?
A new marketing megatrend is showing up all around you. Can you see it?
Considering conversation as a marketing strategy
The customer conversation may hold the future to marketing success.
Highlights from the world’s best marketing event
The Uprising may be the world’s best marketing event. Decide for yourself.
The truth about marketing, persuasion, and sales
Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn’t want to change its mind?
The thunderous collision of civil activism and marketing
Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.
This business fail taught me about psychological switching costs
One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.