A Prediction: The Fourth Marketing Rebellion
In 2019, Mark Schaefer predicted a fourth marketing rebellion. Evidence shows it might be here.
Archive for the ‘Psychology and social media’ Category
The pursuit of personal peace
Mark Schaefer and Mathew Sweezey have been on journey to find personal peace. In this podcast episode, they compare notes and explore their own paths to contentment.
Beyond Imposter Syndrome
Imposter syndrome seems to be ubiquitous. But what do you do with it? Mark Schaefer and Amanda Russell approach it from different angles.
The problem with social listening platforms and disconnected customers
Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
Why AI does not mean the doom of marketing
OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.
The business benefit of social isolation and other observations
Is the government trying to control people through social isolation? No, it’s how we make money.
Personal Brand Versus Corporate Brand: Which is More Effective?
A surprising debate over the relative value of the personal brand versus corporate brand
10 Non-Obvious Social Media Trends You Need to Consider Right Now
Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!
Who’s responsible for social media addiction? Me and you.
The marketing industry is creating social media addiction. In a way, that’s our job. What happens when we cause harm in the service of our customers?
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