Is this the biggest marketing megatrend of the decade?
A new marketing megatrend is showing up all around you. Can you see it?
Archive for the ‘Psychology and social media’ Category
Considering conversation as a marketing strategy
The customer conversation may hold the future to marketing success.
Highlights from the world’s best marketing event
The Uprising may be the world’s best marketing event. Decide for yourself.
The truth about marketing, persuasion, and sales
Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn’t want to change its mind?
The thunderous collision of civil activism and marketing
Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.
This business fail taught me about psychological switching costs
One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]
How do you build a personal brand when your life is in chaos?
A life in chaos doesn’t necessarily mean you have to abandon your personal branding goals.
How does branding work today? The answer might surprise you.
How does branding work in a world where nobody sees your ads any more? The customer is the marketer.
Please. Let’s not start with your “why”
“Begin with your why” is a popular consulting mantra, but not the best marketing strategy.
The Marketing Companion Podcast
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