Why online trolls do what they do
Online trolls are one of the most toxic elements of the social media world. Why do they do it? The answer is surprising!
Archive for the ‘Psychology and social media’ Category
You Don’t Have Weaknesses, Just Overdone Strengths
A realization that there are no weaknesses, just over-done strengths, changed my perspective on the world.
The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
Four options to transcend the social media clutter. Pick one and do the work.
Fake influencers might be getting all the attention but there are four legitimate ways to cut through the social media clutter and earn an audience.
Social media gurus and the elusive state of forgiveness
Social media can help us connect in amazing ways but it can also be a hurdle to forgiveness when things go wrong. The answer? Baby pictures.
What’s the difference between influencer marketing and word of mouth marketing?
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
Where are all the social networks?
Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?
In praise of a stressful week
Most people view social media feeds with jealousy, but a story of a stressful week reminds us all that we are equal in our human condition.
Social Proof and the Business Case for Buying Fake Followers
With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.