Four options to transcend the social media clutter. Pick one and do the work.
Fake influencers might be getting all the attention but there are four legitimate ways to cut through the social media clutter and earn an audience.
Archive for the ‘Psychology and social media’ Category
Social media gurus and the elusive state of forgiveness
Social media can help us connect in amazing ways but it can also be a hurdle to forgiveness when things go wrong. The answer? Baby pictures.
What’s the difference between influencer marketing and word of mouth marketing?
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
Where are all the social networks?
Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?
In praise of a stressful week
Most people view social media feeds with jealousy, but a story of a stressful week reminds us all that we are equal in our human condition.
Social Proof and the Business Case for Buying Fake Followers
With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
The Business Case for Social Network Subscriptions
How are social networks going to evolve and what will the social network in a decade look like? With growing concerns over data privacy and transparency, and an emerging generations that are far smarter and more savvy when it comes to technology, paid social network subscriptions may be an answer.
Five weird lessons from an unexpected viral post
An unexpected viral post created some interesting lessons in human behavior, social media engagement and the purpose of LinkedIn in business.
To know the value of Snapchat, we must understand Batman
Snap may not make it as an independent company, but its “nostalgia imprint” is the key to understanding the long-term value of Snapchat.
The Marketing Companion Podcast
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