Why breaking up Big Tech won’t work
The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.
Archive for the ‘Psychology and social media’ Category
Why online trolls do what they do
Online trolls are one of the most toxic elements of the social media world. Why do they do it? The answer is surprising!
You Don’t Have Weaknesses, Just Overdone Strengths
A realization that there are no weaknesses, just over-done strengths, changed my perspective on the world.
The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
Four options to transcend the social media clutter. Pick one and do the work.
Fake influencers might be getting all the attention but there are four legitimate ways to cut through the social media clutter and earn an audience.
Social media gurus and the elusive state of forgiveness
Social media can help us connect in amazing ways but it can also be a hurdle to forgiveness when things go wrong. The answer? Baby pictures.
What’s the difference between influencer marketing and word of mouth marketing?
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
Where are all the social networks?
Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?
In praise of a stressful week
Most people view social media feeds with jealousy, but a story of a stressful week reminds us all that we are equal in our human condition.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.