An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
Archive for the ‘Psychology and social media’ Category
Why your social media success depends on parasocial relationships
We have known about parasocial relationships since the 1950s but the concept has new meaning in the realm of podcasting.
Could “Belonging” be the next marketing revolution?
Dr. Julia Bramble suggests that a marketing revolution can begin with a commitment to belonging.
Are you a human being or a grape lollipop?
Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.
The remarkable challenge of owning your power
I have a problem owning my power. But then I took a lesson from Laura McKowen.
Should you take a stand or be liked? You decide.
It’s important to take a stand with your content, but what happens when you drive people away?
The Uprising brought together 30 marketing thought leaders. Here’s what happened next.
The Uprising brought together 30 marketing thought leaders. And this is what happened next.
The one question that changed my view of marketing forever
Changing a view of marketing forever started by asking one simple question.
Punch Out or Burn Out: Why the Most Successful People in Marketing Pursue Hobbies
Smart marketers know they need to punch out before they burn out. Learn how marketing leaders pursue their hobbies to create balance in their lives.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.