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Why customers really don’t want to engage with your brand

Mark Schaefer

engage with your brand

The marketing world is changing so much and one of the relics of the past is “engagement.”

While engagement was thought to be a key driver of social media success, and even strategy, that idea might be out-dated. Does anybody really want to engage with your brand?

On a new episode of The Marketing Companion, Tom Webster and I dissect several big new ideas, including the role of customer engagement in digital transformation, Facebook’s big new opportunity for online community leaders, and a content marketing fail from GE (or, is it?). Plus, Tom riffs on cows.

You won’t want to miss it. A thing of beauty! Click here to listen:

Click on this link to listen to Episode 130

Other ways to enjoy our podcast

Resources mentioned in this podcast episode:

MIT article on customer engagement and strategy

GE goes all-in on content marketing

Facebook allows fees for content

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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

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Illustrations courtesy Unsplash.com

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