The pandemic will change influencer marketing in powerful ways
The pandemic will change influencer marketing and force a shake-out. But the fundamentals are still there.
Archive for the ‘Marketing best practices’ Category
A time to focus on marketing questions, not answers
In a world in turmoil, the focus should be on the right marketing questions, not relying on yesterday’s answers.
A world in crisis demands that marketers step up and take charge
It’s time for marketers to take charge in the face of long-term shifts in consumer needs.
The “new community” – Creating true connection through a massive virtual experience
One of the world’s biggest companies is inviting the world to a massive virtual experience.
Five reasons content marketing is a mystery to me
Content marketing is not as straight-forward as it appears. In fact, it can be a downright mystery!
Is the pandemic driving a new marketing rebellion?
Mark Schaefer contends that the pandemic is accelerating inevitable trends, including a marketing rebellion.
Why Pinterest is the content marketing secret weapon
Pinterest is popular and fun but not enough content marketers are using it as part of their business arsenal.
6 Steps to deal with business uncertainty in this coronavirus crisis
Business uncertainty is a way of life right now, but the best leaders know how to handle it. Here are six positive steps you can take today.
Winning the War for Attention: A talk from #SMMW20
Winning the war for attention is every marketer’s job, and the subject of Mark Schaefer’s speech at #SMMW20
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.