Why are the Four Ps of Marketing still a big idea in the digital world?
The Four Ps of marketing have changed drastically since their inception. Grow Community Member Robbie Fitzwater takes a fresh look at what they are now.
Archive for the ‘Marketing best practices’ Category
The business case for personal branding in one photograph
The business case for personal branding comes into chilling view as AI takes over content creation jobs.
Values and marketing: Which leads which?
Values and marketing seem to go hand-in-hand but can also evolve together in unexpected ways!
Five strategies to win the content marketing arms race
The content marketing arms race might be your most important strategic consideration. It’s time to revisit Content Shock.
I hated customer research until I found Voice of Customer
Marci Cornett shares how a wordsmith like herself fell in love with Voice of Customer research – and why you should too.
Marketing strategy in a world of crappy customer service
Brand reputations are vulnerable in a world where customers are suffering through crappy customer service. The marketing implications are vast.
Five Incredibly Useful Lessons From 200 Virtual Keynote Speeches
Virtual keynote speeches are not as easy as they look. These ideas will help!
Five signs that new pandemic consumer trends are sticking around
These five pandemic consumer trends show how marketing has changed forever
The Transformation is Happening: Consumers as Brand Creator
Learn how Web3 is changing consumers from buyers into a brand creator and co-owner.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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