Archive for the ‘Social Media best practices’ Category

What is the true business value of social media engagement?

Social media engagement is a popular metric because it so easy to measure. This in-depth analysis provides a view of the true value of social media engagement to an organization.

Is it time to regulate social media influencers?

There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

How to use Content Shock to win in business

The exploding amount of content competition doesn’t have to be intimidating. You just need to know how to use content shock for your business advantage.

2019: The Most Human Year Because It Must Be

The idea that marketing must become more human seems trite at this point. But 2019 will be the most human year because the customers are demanding it.

The art of the #humblebrag and other sources of good PR

There are lots of articles on handling bad publicity, but what about good PR? It’s tome to look at the humblebrag and other usefule methods.

Social media gurus and the elusive state of forgiveness

Social media can help us connect in amazing ways but it can also be a hurdle to forgiveness when things go wrong. The answer? Baby pictures.

The Future of the Stories Format

Focusing on the Stories format could be the key to answering the tricky question of retaining the stagnant user base Facebook faces on social media.

Brilliant marketing, or the beginning of Big Brother?

Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.