Brilliant marketing, or the beginning of Big Brother?
Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.
Archive for the ‘Social Media best practices’ Category
How to defend your online reputation in the outrage era
This post teaches you how to tweet responsibly so trolls can’t ruin your online reputation and jeopardize your professional career.
How to begin social media marketing with no budget
Social media marketing does not need to be complex or expensive. Here is advice from the startup world on how to do marketing with no budget.
Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine
Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.
Facebook: The place where social change goes to die?
The Facebook news stream is a profoundly ineffective place to change somebody’s mind. Is this any way to create social change?
Why customers really don’t want to engage with your brand
Customer engagement has always been a driver of social media strategy. But maybe customers don’t want to engage with your brand after all.
Instagram Engagement Down? You Might Be Shadowbanned!
By Kerry Gorgone, {grow} Contributing Columnist Brands trying to use Instagram to reach their audience already have to fight for engagement: 70% of instagram posts don’t get seen due to Instagram’s […]
Updating the argument against gated content
Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.
The “social” in social media can’t be scaled. Be patient.
Scaling social media is a challenge as your audience grows. Engagement can’t scale in ways that ultimately doesn’t disappoint people.
The Marketing Companion Podcast
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