Archive for the ‘economics of social media’ Category

Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.

There are many disruptions comoing out of the pandemic crisis, including a new role for children in family purchasing power.

Focusing on real-time customer engagement is one of the most authentic ways to help customers feel like they’re part of a larger community.

It might seem like a good time to build an app but know the risks first.

A disruptive marketing leader thinks the future of marketing looks a lot like Netflix.

After more than a decade in the business, Mark Schaefer comments on the current state of blogging.

Content that stands out needs to be relevant, interesting, timely, entertaining — and something more!

The psychology of marketing has been upended by the coronavirus crisis. Here’s what you need to do to adjust right now.

New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.

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