Archive for the ‘economics of social media’ Category

It’s not an influencer scam. It’s popularity, and it matters.

Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.

U-Haul wants to make its customers famous and I love it.

It’s important to take a stand with your content, but what happens when you drive people away?

It’s hard to find a reliable marketing consultant but following these five tips will help lead you to business success.

Being a keynote speaker might seem glamorous but there is a lot of work behind the scenes. Here are the economics of being a speaker.

Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.

The most powerful branding strategy might be found in your own experiences and stories.

This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you?

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.

Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.

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