What happens when content becomes a commodity?
A business announcement reminds us that content has become a commodity and content shock is the strategy.
Archive for the ‘economics of social media’ Category
The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
How to use Content Shock to win in business
The exploding amount of content competition doesn’t have to be intimidating. You just need to know how to use content shock for your business advantage.
Why you can’t believe social media sentiment analysis (“It’s crap”)
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
Brilliant marketing, or the beginning of Big Brother?
Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.
How to begin social media marketing with no budget
Social media marketing does not need to be complex or expensive. Here is advice from the startup world on how to do marketing with no budget.
Why inbound marketing costs inevitably increase over time
Inbound marketing costs go up over time, not down, as some advocates claim. Increased content competition makes inbound marketing more challenging.
Why customers really don’t want to engage with your brand
Customer engagement has always been a driver of social media strategy. But maybe customers don’t want to engage with your brand after all.
Updating the argument against gated content
Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.
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