Archive for the ‘economics of social media’ Category

Case study: Building a business community from the ground up

I’ve been writing and thinking a lot about what goes into building a business community — which I believe is a big part of the future of business. And when […]

7 Reasons why this is the most challenging time to be in marketing

Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.

Marketing consultant? Here are the juicy insider tips!

Mark and Amanda Russell explain the secrets of being a successful marketing consultant!

Is this the biggest marketing megatrend of the decade?

A new marketing megatrend is showing up all around you. Can you see it?

Should I become a content entrepreneur with a blog or a newsletter?

Becoming a content entrepreneur is exciting but it doesn’t start with a newsletter.

Highlights from the world’s best marketing event

The Uprising may be the world’s best marketing event. Decide for yourself.

How social media commitments can eat you alive

Are your social media commitments eating you alive? This is a good time to assess and clean house.

Is your marketing getting a little better each year? That’s not enough.

Are you doing a little better each year? Marketing iteration may be a path of obsolescence.

15 Popular Marketing Trends: Hot or Not?

On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on […]