Archive for the ‘economics of social media’ Category

A spicy marketing lesson from Ed Sheeran

Big brands seem to be missing out on one of the hottest influencer marketing trends. They could do very well by taking this marketing lesson from Ed Sheeran.

The biggest mistake content creators make today

This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.

The problem with social listening platforms and disconnected customers

Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.

The art of starting and stopping content projects

When it comes to content projects, should you be a model of consistency or change with the times? How do you when to start or stop your projects?

15 Years On, Five Ways Blogging Changed My Life Forever

On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.

Personal Brand Versus Corporate Brand: Which is More Effective?

A surprising debate over the relative value of the personal brand versus corporate brand

Artificial Intelligence, Iteration and the Future of Creators

Outdated copyright laws threaten the future of creators and creativity. Innovation is iterative and we need to celebrate that.

How Shein and Temu threw a bomb at eCommerce conventions

Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?

The Blog Post That Shocked the World

On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.